Tony Hsieh Quotes

Your personal core values define who you are, and a company’s core values ultimately define the company’s character and brand. For individuals, character is destiny. For organizations, culture is destiny.
TONY HSIEH

Brand Character Culture Definition Destiny Organization Personal Value
A great brand is a story that never stops unfolding.
TONY HSIEH

Brand Greatness Stop
Just figure out what your personal values are then just make those the corporate values.
TONY HSIEH

Corporate Personal Value
I view my role more as trying to set up an environment where the personalities, creativity and individuality of all the different employees come out and can shine.
TONY HSIEH

Creativity Employee Environment Myself Personality Role Shine Try View
The brand is just a lagging indicator of a company’s culture.
TONY HSIEH

Brand Company Culture
Ask yourself: would you be comfortable printing everything your employees, customers & partners have to say about your culture?
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Company Culture Customer Employee Print Yourself
Zappos is a customer service company that just happens to sell shoes.
TONY HSIEH

Company Customer Service
Inspire other communities and cities to reinvent themselves.
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City Community Inspirational Invention
The best leaders are servant leaders – they serve those they lead.
TONY HSIEH

Leadership Service
The best businesses are really ones that can combine passion, profits, and purpose.
TONY HSIEH

Best Business Combination Purpose
If I was going to go into an office I wanted it to be with people I would choose to be around even if we didn’t have to work together and so that was one of the major reasons why I decided out of all the different companies we invested in to work with Zappos.
TONY HSIEH

Choice Company Decision Investment Myself Office People Reason Work
Things are never as bad or as good as they seem.
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Appearance Bad Goodness
I made a list of the happiest periods of my life & I realized that none of them involve money.
TONY HSIEH

Happiness Life Money Myself
I think the most important thing is just if you hire people whose personal values match the corporate core values – and not just the stated ones.
TONY HSIEH

Important Oneself People Thinking Value
Twitter is like hugging. Just because it’s hard to measure the return on investment doesn’t mean there isn’t value there.
TONY HSIEH

Hard Hug Measurement Value
It doesn’t cost anything to say hi when you pass someone else in the hallway, whereas, most corporations if you pass you avoid eye contact.
TONY HSIEH

Avoid Contact Corporation Cost Eyes Hall
Get the culture right, and everything else just falls into place.
TONY HSIEH

Culture Fall Place Right
Help inspire people to realize they are capable of changing the world.
TONY HSIEH

Change Help Inspirational World
Every employee can affect your company’s brand, not just the front-line employees that are paid to talk to your customers.
TONY HSIEH

Brand Company Customer Employee Paid Talk Yourself
Have fun. The game is a lot more enjoyable when you’re trying to do more than just make money.
TONY HSIEH

Enjoyment Fun Money Try
Without conscious and deliberate effort, inertia always wins.
TONY HSIEH

Conscious Effort Win
I think everyone should get a little exposure to computer science because it really forces you to think in a slightly different way, and it’s a skill that you can apply in life in general, whether you end up in computer science or not.
TONY HSIEH

Different End Exposure Force Life Science Thinking Yourself
What’s the best way to build a brand for the long term? In a word: culture.
TONY HSIEH

Best Brand Build Business Culture Way
Be true to yourself. If you follow that principle, a lot of decisions are actually pretty easy.
TONY HSIEH

Decision Easy Principle True Yourself
Your brand is your culture.
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Brand Culture One Liner
For me, my role is about unleashing what people already have inside them that is maybe suppressed in most work environments.
TONY HSIEH

Environment Myself People Role Work
Business is all about learning to balance the short-term, medium-term and long-term and I think it’s when things are going well it covers up a lot of mistakes and bad decisions because you’re growing so quickly.
TONY HSIEH

Balance Business Decision Growth Learning Mistake Quick

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