“A great brand is a story that never stops unfolding.”

Zappos is a customer service company that just happens to sell shoes.

Inspire other communities and cities to reinvent themselves.

The best leaders are servant leaders – they serve those they lead.

The best businesses are really ones that can combine passion, profits, and purpose.

If I was going to go into an office I wanted it to be with people I would choose to be around even if we didn’t have to work together and so that was one of the major reasons why I decided out of all the different companies we invested in to work with Zappos.

Things are never as bad or as good as they seem.

I made a list of the happiest periods of my life & I realized that none of them involve money.

I think the most important thing is just if you hire people whose personal values match the corporate core values – and not just the stated ones.

Twitter is like hugging. Just because it’s hard to measure the return on investment doesn’t mean there isn’t value there.

It doesn’t cost anything to say hi when you pass someone else in the hallway, whereas, most corporations if you pass you avoid eye contact.

Get the culture right, and everything else just falls into place.

Help inspire people to realize they are capable of changing the world.

Every employee can affect your company’s brand, not just the front-line employees that are paid to talk to your customers.

Have fun. The game is a lot more enjoyable when you’re trying to do more than just make money.

Without conscious and deliberate effort, inertia always wins.

I think everyone should get a little exposure to computer science because it really forces you to think in a slightly different way, and it’s a skill that you can apply in life in general, whether you end up in computer science or not.

Your brand name is only as good as your reputation.

Figure out how to build a brand and stick by it so people know what to expect.

I don’t care. I’m just gonna smoke. I’m just gonna totally smoke. I’ll finish these, go to the store and get a brand new pack, smoke the shit out of that one.

Your brand is formed primarily, not by what your company says about itself, but what the company does.

A brand is simply trust.

Your brand is what other people say about you when you’re not in the room.

Waking up this morning, I smile. Twenty-four brand new hours are before me. I vow to live fully in each moment and to look at all beings with eyes of compassion.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.