Good businesses generate missions to drive their profits. Great businesses generate profits to drive their missions.
TONY HSIEH
Have fun. The game is a lot more enjoyable when you’re trying to do more than just make money.
More Tony Hsieh Quotes
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Good businesses generate missions to drive their profits. Great businesses generate profits to drive their missions.
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Ask yourself: would you be comfortable printing everything your employees, customers & partners have to say about your culture?
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Whatever you’re thinking, think bigger.
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I think the most important thing is just if you hire people whose personal values match the corporate core values – and not just the stated ones.
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The biggest (and hardest) lesson I’ve learned in life is that the external world is just a reflection of the world within.
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Launching a business is kind of like a motorboat: You can go very quickly and turn fast.
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Zappos is a customer service company that just happens to sell shoes.
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The ultimate definition of success is: you could lose everything that you have and truly be okay with it. Your happiness isn’t based on external factors.
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I thought about how easily we are all brainwashed by our society and culture to stop thinking and just assume by default that more money equals more success and more happiness, when ultimately happiness is really just about enjoying life.
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We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.
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The problem when someone feels burned out, bored, unchallenged, or stifled by their work is not the job itself but rather the environment and playground rules given to them to do the job at hand.
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Hopefully 10 years from now people won’t even realize we started out selling shoes. They will just think about Zappos as a place to get the best customer service.
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There’s a big difference between motivation and inspiration: Inspire through values and motivation takes care of itself.
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What’s the best way to build a brand for the long term? In a word: culture.
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We asked ourselves what we wanted this company to stand for. We didn’t want to just sell shoes. I wasn’t even into shoes – but I was passionate about customer service.
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Twitter is like hugging. Just because it’s hard to measure the return on investment doesn’t mean there isn’t value there.
TONY HSIEH