“Twitter is like hugging. Just because it’s hard to measure the return on investment doesn’t mean there isn’t value there.”

I believe that there’s something interesting about anyone and everyone – you just have to figure out what that something is.

Hopefully 10 years from now people won’t even realize we started out selling shoes. They will just think about Zappos as a place to get the best customer service.

Never accept or be too comfortable with the status quo, because the companies that get into trouble are historically the ones that aren’t able to adapt to change and respond quickly enough.

To never forget that the most important thing in life is the quality of life we lead.

Success is getting to a point where you’d be truly OK with losing everything you have and starting over.

Happiness is really just about four things: perceived control, perceived progress, connectedness (number and depth of your relationships), and vision/meaning (being part of something bigger than yourself).

I thought about how easily we are all brainwashed by our society and culture to stop thinking and just assume by default that more money equals more success and more happiness, when ultimately happiness is really just about enjoying life.

Chase the vision, not the money, the money will end up following you.

Help shape the stories that people are telling about you.

If there are too many competitors, even if you’re the best it’s a lot harder to win.

Businesses often forget about the culture, and ultimately, they suffer for it because you can’t deliver good service from unhappy employees.

I’d rather spend money on things that improve the customer experience than on marketing.

Whatever you’re thinking, think bigger.

For individuals, character is destiny. For organizations, culture is destiny.

We asked ourselves what we wanted this company to stand for. We didn’t want to just sell shoes. I wasn’t even into shoes – but I was passionate about customer service.

Launching a business is kind of like a motorboat: You can go very quickly and turn fast.

I always try to go back and check my old stuff. It’s like watching the tapes of the game. You want to go back and go as hard as before.

If you can’t read, it’s going to be hard to realize dreams.

I know I’ll look back on these days and wonder why were some so hard? I know already that they’ll be, the best I’ve ever had. I know I’ll look back on these seemingly impossible days and wish for them back. And I’m finally starting to understand what it feels like to be really loved.

You don’t pick who you fall in love with. There are so few people to love. It’s hard for one adult to even like another. Almost impossible.

Trying to manage diabetes is hard because if you don’t, there are consequences you’ll have to deal with later in life.

It doesn’t take any talent to play hard.

It doesn’t take talent to work hard.

Doing the easy thing makes you popular. Doing the hard thing makes you a leader.