Have fun. The game is a lot more enjoyable when you’re trying to do more than just make money.
TONY HSIEHWe decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.
More Tony Hsieh Quotes
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Most innovation comes from outside your industry applied to your own
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If you’re focused on the friendship as its own reward, serendipitous stuff just happens. I know that sounds weird, but I can tell you for our 12 years of existence, it’s actually how a lot of stuff happens.
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Launching a business is kind of like a motorboat: You can go very quickly and turn fast.
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Business is all about learning to balance the short-term, medium-term and long-term and I think it’s when things are going well it covers up a lot of mistakes and bad decisions because you’re growing so quickly.
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The brand is just a lagging indicator of a company’s culture.
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Things are never as bad or as good as they seem.
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Most companies are very quick to hire and slow to fire, when really it should be the other way around.
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What’s the best way to build a brand for the long term? In a word: culture.
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I think the most important thing is just if you hire people whose personal values match the corporate core values – and not just the stated ones.
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Without conscious and deliberate effort, inertia always wins.
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The ultimate definition of success is: you could lose everything that you have and truly be okay with it. Your happiness isn’t based on external factors.
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Your culture is your brand.
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If you’re worried about putting food on the table or putting a roof over your head, that stress is definitely will contribute to unhappiness, but once you have your basic needs met then incremental money.
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Zappos is a customer service company that just happens to sell shoes.
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Customer service shouldn’t just be A department, it should be the entire company.
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Help inspire people to realize they are capable of changing the world.
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A great brand is a story that never stops unfolding.
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The problem when someone feels burned out, bored, unchallenged, or stifled by their work is not the job itself but rather the environment and playground rules given to them to do the job at hand.
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Hopefully 10 years from now people won’t even realize we started out selling shoes. They will just think about Zappos as a place to get the best customer service.
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To never forget that the most important thing in life is the quality of life we lead.
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Get the culture right, and everything else just falls into place.
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I view my role more as trying to set up an environment where the personalities, creativity and individuality of all the different employees come out and can shine.
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Help shape the stories that people are telling about you.
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Ask yourself: would you be comfortable printing everything your employees, customers & partners have to say about your culture?
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Twitter is like hugging. Just because it’s hard to measure the return on investment doesn’t mean there isn’t value there.
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Chase the vision, not the money, the money will end up following you.
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