“Our customers call and e-mail us to say that’s how it feels when a Zappos box arrives. And that’s how we view this company.”

I made a list of the happiest periods of my life & I realized that none of them involve money.

I think the most important thing is just if you hire people whose personal values match the corporate core values – and not just the stated ones.

Twitter is like hugging. Just because it’s hard to measure the return on investment doesn’t mean there isn’t value there.

It doesn’t cost anything to say hi when you pass someone else in the hallway, whereas, most corporations if you pass you avoid eye contact.

Get the culture right, and everything else just falls into place.

Help inspire people to realize they are capable of changing the world.

Every employee can affect your company’s brand, not just the front-line employees that are paid to talk to your customers.

Have fun. The game is a lot more enjoyable when you’re trying to do more than just make money.

Without conscious and deliberate effort, inertia always wins.

I think everyone should get a little exposure to computer science because it really forces you to think in a slightly different way, and it’s a skill that you can apply in life in general, whether you end up in computer science or not.

What’s the best way to build a brand for the long term? In a word: culture.

Your brand is your culture.

Be true to yourself. If you follow that principle, a lot of decisions are actually pretty easy.

For me, my role is about unleashing what people already have inside them that is maybe suppressed in most work environments.

Business is all about learning to balance the short-term, medium-term and long-term and I think it’s when things are going well it covers up a lot of mistakes and bad decisions because you’re growing so quickly.

If someone is self-aware, then they can always continue to grow. If they’re not self-aware, I think it’s harder for them to evolve or adapt beyond who they already are.

Great companies are built on great products.

Why not invest your assets in the companies you really like? As Mae West said, ‘Too much of a good thing can be wonderful.

Great companies are built on great products.

Why not invest your assets in the companies you really like? As Mae West said, ‘Too much of a good thing can be wonderful.

If we were motivated by money, we would have sold the company a long time ago and ended up on a beach.

Your company should act as a springboard for ambitious employees, not a set of shackles.

Focusing on the customer makes a company more resilient.

Alibaba is an ecosystem that helps small business to grow.