“If I was going to go into an office I wanted it to be with people I would choose to be around even if we didn’t have to work together and so that was one of the major reasons why I decided out of all the different companies we invested in to work with Zappos.”

I think everyone should get a little exposure to computer science because it really forces you to think in a slightly different way, and it’s a skill that you can apply in life in general, whether you end up in computer science or not.

What’s the best way to build a brand for the long term? In a word: culture.

Your brand is your culture.

Be true to yourself. If you follow that principle, a lot of decisions are actually pretty easy.

For me, my role is about unleashing what people already have inside them that is maybe suppressed in most work environments.

Business is all about learning to balance the short-term, medium-term and long-term and I think it’s when things are going well it covers up a lot of mistakes and bad decisions because you’re growing so quickly.

If someone is self-aware, then they can always continue to grow. If they’re not self-aware, I think it’s harder for them to evolve or adapt beyond who they already are.

Most companies are very quick to hire and slow to fire, when really it should be the other way around.

Your culture is your brand.

SEO expertise is a core need for today’s online businesses.

A bigger business is like a cruise ship: There are lots of amenities and you can go a lot further, but it’s harder to turn quickly.

Envision, create, and believe in your own universe, and the universe will form around you.

Problems are just mile markers. Each one we pass means we’ve gotten better.

If you’re worried about putting food on the table or putting a roof over your head, that stress is definitely will contribute to unhappiness, but once you have your basic needs met then incremental money.

The biggest (and hardest) lesson I’ve learned in life is that the external world is just a reflection of the world within.

There’s a big difference between motivation and inspiration: Inspire through values and motivation takes care of itself.

I am not the one who loved, it’s love that chooses me.

Life is about accepting the challenges along the way, choosing to keep moving forward, and savoring the journey.

You are not the victim of the world, but rather the master of your own destiny. It is your choices and decisions that determine your destiny.

No man chooses evil because it is evil; he just mistakes it for happiness, the good he seeks.

I prefer the most unfair peace to the most righteous war.

Once you realize you deserve a bright future, letting go of your dark past is the best choice you will ever make.

Sometimes we can choose the paths we follow. Sometimes our choices are made for us. And sometimes we have no choice at all.

Despite knowing they won’t be here for long they still choose to live their brightest lives- sunflowers.