“If I was going to go into an office I wanted it to be with people I would choose to be around even if we didn’t have to work together and so that was one of the major reasons why I decided out of all the different companies we invested in to work with Zappos.”

Envision, create, and believe in your own universe, and the universe will form around you.

Problems are just mile markers. Each one we pass means we’ve gotten better.

If you’re worried about putting food on the table or putting a roof over your head, that stress is definitely will contribute to unhappiness, but once you have your basic needs met then incremental money.

The biggest (and hardest) lesson I’ve learned in life is that the external world is just a reflection of the world within.

There’s a big difference between motivation and inspiration: Inspire through values and motivation takes care of itself.

Money alone isn’t enough to bring happiness… happiness is when you’re actually truly ok with losing everything you have.

The problem when someone feels burned out, bored, unchallenged, or stifled by their work is not the job itself but rather the environment and playground rules given to them to do the job at hand.

Customer service shouldn’t just be A department, it should be the entire company.

We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.

Whatever you are thinking, think bigger.

Don’t play games that you don’t understand, even if you see lots of other people making money from them.

The ultimate definition of success is: you could lose everything that you have and truly be okay with it. Your happiness isn’t based on external factors.

If you’re focused on the friendship as its own reward, serendipitous stuff just happens. I know that sounds weird, but I can tell you for our 12 years of existence, it’s actually how a lot of stuff happens.

Our belief is that if you get the culture right, most of the other stuff, like great customer service, or building a great long-term brand or empowering passionate employees and customers, will happen on its own.

Good businesses generate missions to drive their profits. Great businesses generate profits to drive their missions.

Our customers call and e-mail us to say that’s how it feels when a Zappos box arrives. And that’s how we view this company.

Now, I am perfectly willing to just enjoy my career by choosing roles simply because I consider them to be a challenge and doing the best possible job I can.

Impose your will on life and life will have no choice but to give you what you want.

It’s better to understand something than to memorize something.

The right choice will never feel wrong.

Sometimes the only choice is you.

I want to honor Jesus with the things I say and the things I choose not to say. Lord, help us all be so careful with sharing opinions as if they are truth.

The quality of success you will experience in your life ultimately depends upon the tiny choices you make every minute of every hour of every day.

Because one thing God gave us- and I’m afraid it’s at times a little too much- is freewill. Freedom to choose. I believe he gave us everything needed to build a beautiful world, if we choose wisely.