For individuals, character is destiny. For organizations, culture is destiny.
TONY HSIEHThe best leaders are servant leaders – they serve those they lead.
More Tony Hsieh Quotes
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Happiness is really just about four things: perceived control, perceived progress, connectedness (number and depth of your relationships), and vision/meaning (being part of something bigger than yourself).
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Most innovation comes from outside your industry applied to your own
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The best leaders are servant leaders – they serve those they lead.
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There’s a big difference between motivation and inspiration: Inspire through values and motivation takes care of itself.
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Customer service shouldn’t just be A department, it should be the entire company.
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Stop chasing the money and start chasing the passion.
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A great brand is a story that never stops unfolding.
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We asked ourselves what we wanted this company to stand for. We didn’t want to just sell shoes. I wasn’t even into shoes – but I was passionate about customer service.
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The best businesses are really ones that can combine passion, profits, and purpose.
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Without conscious and deliberate effort, inertia always wins.
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Your culture is your brand.
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Zappos is a customer service company that just happens to sell shoes.
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We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.
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Launching a business is kind of like a motorboat: You can go very quickly and turn fast.
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If you’re focused on the friendship as its own reward, serendipitous stuff just happens. I know that sounds weird, but I can tell you for our 12 years of existence, it’s actually how a lot of stuff happens.
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Good businesses generate missions to drive their profits. Great businesses generate profits to drive their missions.
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I think the most important thing is just if you hire people whose personal values match the corporate core values – and not just the stated ones.
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If you’re worried about putting food on the table or putting a roof over your head, that stress is definitely will contribute to unhappiness, but once you have your basic needs met then incremental money.
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Your brand is your culture.
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If there are too many competitors, even if you’re the best it’s a lot harder to win.
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Twitter is like hugging. Just because it’s hard to measure the return on investment doesn’t mean there isn’t value there.
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Problems are just mile markers. Each one we pass means we’ve gotten better.
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I’d rather spend money on things that improve the customer experience than on marketing.
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What’s the best way to build a brand for the long term? In a word: culture.
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Be true to yourself. If you follow that principle, a lot of decisions are actually pretty easy.
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Don’t play games that you don’t understand, even if you see lots of other people making money from them.
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