“Hopefully 10 years from now people won’t even realize we started out selling shoes. They will just think about Zappos as a place to get the best customer service.”

Help inspire people to realize they are capable of changing the world.

Every employee can affect your company’s brand, not just the front-line employees that are paid to talk to your customers.

Have fun. The game is a lot more enjoyable when you’re trying to do more than just make money.

Without conscious and deliberate effort, inertia always wins.

I think everyone should get a little exposure to computer science because it really forces you to think in a slightly different way, and it’s a skill that you can apply in life in general, whether you end up in computer science or not.

What’s the best way to build a brand for the long term? In a word: culture.

Your brand is your culture.

Be true to yourself. If you follow that principle, a lot of decisions are actually pretty easy.

For me, my role is about unleashing what people already have inside them that is maybe suppressed in most work environments.

Business is all about learning to balance the short-term, medium-term and long-term and I think it’s when things are going well it covers up a lot of mistakes and bad decisions because you’re growing so quickly.

If someone is self-aware, then they can always continue to grow. If they’re not self-aware, I think it’s harder for them to evolve or adapt beyond who they already are.

Most companies are very quick to hire and slow to fire, when really it should be the other way around.

Your culture is your brand.

SEO expertise is a core need for today’s online businesses.

A bigger business is like a cruise ship: There are lots of amenities and you can go a lot further, but it’s harder to turn quickly.

Envision, create, and believe in your own universe, and the universe will form around you.

It’s almost always easier to sell to an existing customer base than to find a new one.

Creating demand is hard. Filling demand is easier. Don’t create a product, then seek someone to sell it to. Find a market – define your customers – then find or develop a product for them.

Giving customers and prospects a glimpse into the entrepreneur’s life and mindset can allow them to cultivate a deeper relationship with customers separately from the brand.

We provide food that customers love, day after day after day. People just want more of it.

If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.

That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.

Look after the customer and the business will take care of itself.

Customers tend to avoid a restaurant that’s going aswamp in its own sludge.