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Obsess about customers, not competitors.

Jeff Bezos

Percentage margins don’t matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that.
JEFF BEZOS

Amount Business Company Money Percentage
The pain and emotional trauma caused by the racism and violence we are witnessing toward the black community has a long reach.
JEFF BEZOZ

Black Lives Matter Community Emotional Pain Racism Violence Witness
I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.
JEFF BEZOS

Business Innovation Thinking
There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.
JEFF BEZOZ

Business Charge Company Strategy
Determine what your customers need, and work backwards.
JEFF BEZOZ

Business Customer Determination Entrepreneur Need Work
I try to spend my time on areas that I think are important for the future, and where I think I can add value.
JEFF BEZOZ

Business Future Important Spend Thinking Time Value
If you only do things where you know the answer in advance, your company goes away.
JEFF BEZOZ

Advance Business Company Entrepreneur Success
If you’re not stubborn, you’ll give up on experiments too soon. And if you’re not flexible, you’ll pound your head against the wall and you won’t see a different solution to a problem you’re trying to solve.
JEFF BEZOS

Against Business Experiment Flexible Give Up Problem Solution Stubborn
Cultures aren’t so much planned as they evolve from that early set of people.
JEFF BEZOZ

Culture Evolve History People Planning
Above all else, align with customers. Win when they win. Win only when they win.
JEFF BEZOZ

Business Customer Satisfaction Win
What we need to do is always lean into the future; when the world changes around you and when it changes against you – what used to be a tail wind is now a head wind – you have to lean into that and figure out what to do because complaining isn’t a strategy.
JEFF BEZOS

Against Business Change Complain Future Strategy World
The three most important things in retail are location, location, location. The three most important things for our consumer business are technology, technology, technology.
JEFF BEZOZ

Business Customer Location Technology
If we think long term, we can accomplish things that we couldn’t otherwise accomplish.
JEFF BEZOZ

Accomplishment Business Thinking
In the end, we are our choices.
JEFF BEZOZ

Choice Deep Inspirational One Liner
Our success at Amazon is a function of how many experiments we do per year, per month, per week, per day.
JEFF BEZOZ

Experiment Failure Function Success
I don’t want to use my creative energy on somebody else’s user interface.
JEFF BEZOZ

Business Creative Energy Entrepreneur Interface Want

Obsess about customers, not competitors.

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Obsess about customers, not competitors.

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