The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works.
JEFF BEZOZEverything you are comes from your choices.
More Jeff Bezos Quotes
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You have to use your judgment. In cases like that, we say, ‘let’s be simple minded. We know this is a feature that’s good for customers. Let’s do it.
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The human brain is an incredible pattern-matching machine.
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If you think about the long term then you can really make good life decisions that you won’t regret later.
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Our point of view is we will sell more if we help people make purchasing decisions.
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It is very difficult to get people to focus on the most important things when you’re in boom times.
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Above all else, align with customers. Win when they win. Win only when they win.
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I knew that if I failed I wouldn’t regret that, but I knew the one thing I might regret is not trying.
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A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
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I’d rather interview 50 people and not hire anyone than hire the wrong person.
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Cleverness is a gift, kindness is a choice.
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You know, we love stories and we love narrative; we love to get lost in an author’s world.
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If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.
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Every new thing creates two new questions and two new opportunities.
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We change our tools and then our tools change us.
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We are stubborn on vision. We are flexible on details.
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Invention requires a long-term willingness to be misunderstood.
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The book is not really the container for the book. The book itself is the narrative. It’s the thing that people create.
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I try to spend my time on areas that I think are important for the future, and where I think I can add value.
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Your brand is formed primarily, not by what your company says about itself, but what the company does.
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People don’t want gadgets, they want services.
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What’s dangerous is not to evolve.
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You don’t want to negotiate the price of simple things you buy every day.
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We can’t be in survival mode. We have to be in growth mode.
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If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.
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I think if people read more, that is a better world.
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It’s not an experiment if you know it’s going to work.
JEFF BEZOZ