We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and thy’re the reason we’re successful: Put the customer first. Invent. And be patient.
JEFF BEZOSEverything you are comes from your choices.
More Jeff Bezos Quotes
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I think if people read more, that is a better world.
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Advertising is the price you pay for unremakable thinking.
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Our success at Amazon is a function of how many experiments we do per year, per month, per week, per day.
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There’ll always be serendipity involved in discovery.
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If you decide that you’re going to do only the things you know are going to work, you’re going to leave a lot of opportunity on the table.
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If you have a business model that relies on customers being misinformed, you better start working on changing your business model.
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The book is not really the container for the book. The book itself is the narrative. It’s the thing that people create.
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The great thing about fact-based decisions is that they overrule the hierarchy.
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Failure comes part and parcel with invention. It’s not optional.
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Every new thing creates two new questions and two new opportunities.
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If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.
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One of the things that gets me up in the morning is knowing that customer expectations are always rising, and I find that very exciting.
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Percentage margins don’t matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that.
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What’s dangerous is not to evolve.
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Do something you’re very passionate about, and don’t try to chase what is kind of the “hot passion” of the day.
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