To get something new done you have to be stubborn and focused, to the point that others might find unreasonable.
JEFF BEZOSEverything you are comes from your choices.
More Jeff Bezos Quotes
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One of the things that gets me up in the morning is knowing that customer expectations are always rising, and I find that very exciting.
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You have to use your judgment. In cases like that, we say, ‘let’s be simple minded. We know this is a feature that’s good for customers. Let’s do it.
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There’ll always be serendipity involved in discovery.
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If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young.
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The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?
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Maintain a firm grasp of the obvious at all times.
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Invention is by its very nature disruptive. If you want to be understood at all times, then don’t do anything new.
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A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
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I try to spend my time on areas that I think are important for the future, and where I think I can add value.
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Cultures aren’t so much planned as they evolve from that early set of people.
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If you want to be inventive, you have to be willing to fail.
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If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.
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Everything you are comes from your choices.
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It’s harder to be kind than clever.
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The great thing about fact-based decisions is that they overrule the hierarchy.
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