We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.
JEFF BEZOZThere’ll always be serendipity involved in discovery.
More Jeff Bezos Quotes
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I think if people read more, that is a better world.
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I try to spend my time on areas that I think are important for the future, and where I think I can add value.
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The book is not really the container for the book. The book itself is the narrative. It’s the thing that people create.
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Though we are optimistic, we must remain vigilant and maintain a sense of urgency.
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Percentage margins don’t matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that.
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To get something new done you have to be stubborn and focused, to the point that others might find unreasonable.
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People who are right most of the time are people who change their minds often.
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The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works.
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It’s hard to find things that won’t sell online.
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Position yourself with something that captures your curiosity, something that you’re missionary about.
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The great thing about fact-based decisions is that they overrule the hierarchy.
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Obsess about customers, not competitors.
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If you can’t feed a team with two pizzas, it’s too large.
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People loved their horses, too. But you don’t keep riding your horse to work just because you love it.
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If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.
JEFF BEZOZ