The great thing about fact-based decisions is that they overrule the hierarchy.
JEFF BEZOZPercentage margins don’t matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that.
More Jeff Bezos Quotes
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We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and thy’re the reason we’re successful: Put the customer first. Invent. And be patient.
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It’s time to go back to the Moon, this time to stay.
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Be proud of your choices, not your gifts.
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I try to spend my time on areas that I think are important for the future, and where I think I can add value.
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The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works.
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There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.
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I’m going to go do this crazy thing. I’m going to start this company selling books online.
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People don’t want gadgets, they want services.
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Your brand is formed primarily, not by what your company says about itself, but what the company does.
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If you double the number of experiments you do per year you’re going to double your inventiveness.
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One of the things that gets me up in the morning is knowing that customer expectations are always rising, and I find that very exciting.
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The book is not really the container for the book. The book itself is the narrative. It’s the thing that people create.
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Focusing on the customer makes a company more resilient.
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I don’t buy stocks, I make stocks.
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Invention is by its very nature disruptive. If you want to be understood at all times, then don’t do anything new.
JEFF BEZOZ