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Jeff Bezos Quote - Percentage margins don’t matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that.

Percentage margins don’t matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that.

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You know, we love stories and we love narrative; we love to get lost in an author’s world.
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We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.
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The Net is pretty cool, but the physical world is the best medium ever.
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If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.
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People don’t want gadgets, they want services.
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The human brain is an incredible pattern-matching machine.
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No business can continue to shrink. That can only go on for so long before irrelevancy sets in.
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Everything you are comes from your choices.
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E-mail has some magical ability to turn off the politeness gene in a human being.
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There’ll always be serendipity involved in discovery.
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If you want to be inventive, you have to be willing to fail.
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Maintain a firm grasp of the obvious at all times.
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In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.
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The three most important things in retail are location, location, location. The three most important things for our consumer business are technology, technology, technology.
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If you have a business model that relies on customers being misinformed, you better start working on changing your business model.
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I’d rather interview 50 people and not hire anyone than hire the wrong person.
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My view is there’s no bad time to innovate.
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I think if people read more, that is a better world.
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You don’t want to negotiate the price of simple things you buy every day.
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The pain and emotional trauma caused by the racism and violence we are witnessing toward the black community has a long reach.
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A company shouldn’t get addicted to being shiny, because shiny doesn’t last.
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One of the things that gets me up in the morning is knowing that customer expectations are always rising, and I find that very exciting.
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Percentage margins don’t matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that.
JEFF BEZOS

Amount Business Company Money Percentage
If you’re truly obsessed over customers, it’ll cover a lot of errors.
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Advertising is the price you pay for unremakable thinking.
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Will you be clever at the expense of others, or will you be kind?
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The book is not really the container for the book. The book itself is the narrative. It’s the thing that people create.
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