Determine what your customers need, and work backwards.
JEFF BEZOZWe can’t be in survival mode. We have to be in growth mode.
More Jeff Bezos Quotes
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We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.
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I’m going to go do this crazy thing. I’m going to start this company selling books online.
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You know, we love stories and we love narrative; we love to get lost in an author’s world.
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E-mail has some magical ability to turn off the politeness gene in a human being.
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Your brand is formed primarily, not by what your company says about itself, but what the company does.
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It’s harder to be kind than clever.
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You don’t want to negotiate the price of simple things you buy every day.
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If you only do things where you know the answer in advance, your company goes away.
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A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
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To get something new done you have to be stubborn and focused, to the point that others might find unreasonable.
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I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.
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If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young.
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In the end, we are our choices.
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I think if people read more, that is a better world.
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There’ll always be serendipity involved in discovery.
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Entrepreneurs must be willing to be misunderstood for long periods of time.
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Focusing on the customer makes a company more resilient.
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One of the huge mistakes people make is that they try to force an interest on themselves. You don’t choose your passions; your passions choose you.
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We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.
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Percentage margins don’t matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that.
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If you never want to be criticized, for goodness sake don’t do anything new.
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Though we are optimistic, we must remain vigilant and maintain a sense of urgency.
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Market leadership can translate directly to higher revenue, higher profitability, greater capital velocity and correspondingly stronger returns on invested capital.
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We change our tools and then our tools change us.
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I’d rather interview 50 people and not hire anyone than hire the wrong person.
JEFF BEZOZ -
We can’t be in survival mode. We have to be in growth mode.
JEFF BEZOS
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