You have to use your judgment. In cases like that, we say, ‘let’s be simple minded. We know this is a feature that’s good for customers. Let’s do it.
JEFF BEZOZWhat we need to do is always lean into the future; when the world changes around you and when it changes against you – what used to be a tail wind is now a head wind – you have to lean into that and figure out what to do because complaining isn’t a strategy.
More Jeff Bezos Quotes
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I think if people read more, that is a better world.
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Where you are going to spend your time and your energy is one of the most important decisions you get to make in life.
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Teachers, who are really good create that environment where you can be very satisfied by the process of learning.
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If you think about the long term then you can really make good life decisions that you won’t regret later.
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We are stubborn on vision. We are flexible on details.
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People don’t want gadgets, they want services.
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People who are right most of the time are people who change their minds often.
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It’s harder to be kind than clever.
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Everything you are comes from your choices.
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Will you be clever at the expense of others, or will you be kind?
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A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
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If we think long term, we can accomplish things that we couldn’t otherwise accomplish.
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The Net is pretty cool, but the physical world is the best medium ever.
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Be proud of your choices, not your gifts.
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If you build a great product or service, people will talk about it. But it starts with having something that’s worth talking about.
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It is very difficult to get people to focus on the most important things when you’re in boom times.
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E-mail has some magical ability to turn off the politeness gene in a human being.
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If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.
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Your brand is formed primarily, not by what your company says about itself, but what the company does.
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It’s hard to find things that won’t sell online.
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We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and thy’re the reason we’re successful: Put the customer first. Invent. And be patient.
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Above all else, align with customers. Win when they win. Win only when they win.
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There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.
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One of the things that gets me up in the morning is knowing that customer expectations are always rising, and I find that very exciting.
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Invention requires a long-term willingness to be misunderstood.
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I’m going to go do this crazy thing. I’m going to start this company selling books online.
JEFF BEZOZ