“The human brain is an incredible pattern-matching machine.”

It’s hard to find things that won’t sell online.

Our success at Amazon is a function of how many experiments we do per year, per month, per week, per day.

Complaining is not a strategy.You have to work with the world as you find it, not as you would have it be.

I’m going to go do this crazy thing. I’m going to start this company selling books online.

I think if people read more, that is a better world.

Do something you’re very passionate about, and don’t try to chase what is kind of the “hot passion” of the day.

Your brand is what other people say about you when you’re not in the room.

If you think about the long term then you can really make good life decisions that you won’t regret later.

Failure comes part and parcel with invention. It’s not optional.

We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.

We got to talk about how lucky we are to have such amazing parents. They’ve always been and still are role models and mentors for us.

You don’t want to negotiate the price of simple things you buy every day.

We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.

Go to bed early and wake up early. The morning hours are good.

The pain and emotional trauma caused by the racism and violence we are witnessing toward the black community has a long reach.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.