“If you double the number of experiments you do per year you’re going to double your inventiveness.”

You don’t want to negotiate the price of simple things you buy every day.

We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.

Go to bed early and wake up early. The morning hours are good.

The pain and emotional trauma caused by the racism and violence we are witnessing toward the black community has a long reach.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

What’s dangerous is not to evolve.

The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works.

The three most important things in retail are location, location, location. The three most important things for our consumer business are technology, technology, technology.

Every new thing creates two new questions and two new opportunities.

We change our tools and then our tools change us.

If you don’t understand the details of your business you are going to fail.

The book is not really the container for the book. The book itself is the narrative. It’s the thing that people create.

The Net is pretty cool, but the physical world is the best medium ever.

People who are right most of the time are people who change their minds often.

People don’t want gadgets, they want services.

A company shouldn’t get addicted to being shiny, because shiny doesn’t last.

Business is all about learning to balance the short-term, medium-term and long-term and I think it’s when things are going well it covers up a lot of mistakes and bad decisions because you’re growing so quickly.

What people in the world think of you is really none of your business.

It’s very logical: There is proven ROI in doing whatever you can to turn your customers into advocates for your brand or business. The way to create advocates is to offer superior customer service.

A lot of success in life and business comes from knowing what you want to avoid: early death, a bad marriage, etc.

We have found in a long life that one competitor is frequently enough to ruin a business.

Today is mine. Tomorrow is none of my business. If I peer anxiously into the fog of the future I will strain my spiritual eyes so that I will not see clearly what is required of me now!

We have no patent on anything we do and anything we do can be copied by anyone else. But you can’t copy the heart and the soul and the conscience of the company.

Three rules for a career: 1) Don’t sell anything you wouldn’t buy yourself; 2) Don’t work for anyone you don’t respect and admire; and 3) Work only with people you enjoy.