“I’m going to go do this crazy thing. I’m going to start this company selling books online.”

There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.

Determine what your customers need, and work backwards.

Cultures aren’t so much planned as they evolve from that early set of people.

Position yourself with something that captures your curiosity, something that you’re missionary about.

If you can’t feed a team with two pizzas, it’s too large.

Above all else, align with customers. Win when they win. Win only when they win.

Work hard, have fun and make history.

Teachers, who are really good create that environment where you can be very satisfied by the process of learning.

If you double the number of experiments you do per year you’re going to double your inventiveness.

It’s time to go back to the Moon, this time to stay.

If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.

Your brand is formed primarily, not by what your company says about itself, but what the company does.

If you never want to be criticized, for goodness sake don’t do anything new.

If we think long term, we can accomplish things that we couldn’t otherwise accomplish.

Maintain a firm grasp of the obvious at all times.

No business can continue to shrink. That can only go on for so long before irrelevancy sets in.

Nobody can take away from you those texts from the Bible which you have learned by heart.

Mallarme said that everything in the world exists in order to end in a book. Today everything exists to end in a photograph.

That Book (the BIBLE) accounts for the supremacy of England

If I read a book and it makes my whole body so cold no fire can ever warm me, I know that is poetry.

Religion and faith are very personal matters. So far as the government is concerned, there is only one holy book, which is the Constitution of India.

You can predict a persons future and divine his bank balance if you know two things: the books he reads, the people he associates with.

Put away the book, the description, the tradition, the authority, and take the journey of self-discovery.

A good book is an education of the heart. It enlarges your sense of human possibility what human nature is of what happens in the world. It’s a creator of inwardness.