“The book is not really the container for the book. The book itself is the narrative. It’s the thing that people create.”

Focusing on the customer makes a company more resilient.

It’s harder to be kind than clever.

What we need to do is always lean into the future; when the world changes around you and when it changes against you – what used to be a tail wind is now a head wind – you have to lean into that and figure out what to do because complaining isn’t a strategy.

The human brain is an incredible pattern-matching machine.

I’d rather interview 50 people and not hire anyone than hire the wrong person.

If you’re truly obsessed over customers, it’ll cover a lot of errors.

Our point of view is we will sell more if we help people make purchasing decisions.

Though we are optimistic, we must remain vigilant and maintain a sense of urgency.

If you build a great product or service, people will talk about it. But it starts with having something that’s worth talking about.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.

Determine what your customers need, and work backwards.

Cultures aren’t so much planned as they evolve from that early set of people.

Position yourself with something that captures your curiosity, something that you’re missionary about.

If you can’t feed a team with two pizzas, it’s too large.

Above all else, align with customers. Win when they win. Win only when they win.

I like a lot of talk in a book and I don’t like to have nobody tell me what the guy that’s talking looks like. I want to figure out what he looks like from the way he talks.

Books are the best friends you can have; they inform you, and entertain you, and they don’t talk back.

He whose book of the heart has been opened needs no other books.

To write that essential book, a great writer does not need to invent it but merely to translate it, since it already exists in each one of us. The duty and task of a writer are those of translator.

I have been and still am a seeker, but I have ceased to question stars and books; I have begun to listen to the teaching my blood whispers to me.

A house without books is a poor house, even if beautiful rugs are covering its floors and precious wallpapers and pictures cover its walls

One should play and sweat. Life shouldn’t be bogged down by books.

There’s so much more to the book than the page you were stuck on.