If you decide that you’re going to do only the things you know are going to work, you’re going to leave a lot of opportunity on the table.
JEFF BEZOSFocusing on the customer makes a company more resilient.
More Jeff Bezos Quotes
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It’s harder to be kind than clever.
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My view is there’s no bad time to innovate.
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What’s dangerous is not to evolve.
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If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.
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The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?
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If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.
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There’ll always be serendipity involved in discovery.
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Our biggest cost is not power, or servers, or people. It’s lack of utilization. It dominates all other costs.
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There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.
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Where you are going to spend your time and your energy is one of the most important decisions you get to make in life.
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Obsess about customers, not competitors.
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Maintain a firm grasp of the obvious at all times.
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We are stubborn on vision. We are flexible on details.
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It’s time to go back to the Moon, this time to stay.
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Everything you are comes from your choices.
JEFF BEZOS