Our success at Amazon is a function of how many experiments we do per year, per month, per week, per day.
JEFF BEZOZFocusing on the customer makes a company more resilient.
More Jeff Bezos Quotes
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What we need to do is always lean into the future; when the world changes around you and when it changes against you – what used to be a tail wind is now a head wind – you have to lean into that and figure out what to do because complaining isn’t a strategy.
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Focusing on the customer makes a company more resilient.
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Any business plan won’t survive its first encounter with reality. The reality will always be different. It will never be the plan.
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Go to bed early and wake up early. The morning hours are good.
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Teachers, who are really good create that environment where you can be very satisfied by the process of learning.
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If you only do things where you know the answer in advance, your company goes away.
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People loved their horses, too. But you don’t keep riding your horse to work just because you love it.
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Position yourself with something that captures your curiosity, something that you’re missionary about.
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If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.
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I don’t buy stocks, I make stocks.
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If you want to be inventive, you have to be willing to fail.
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If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young.
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I’m going to go do this crazy thing. I’m going to start this company selling books online.
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In the end, we are our choices.
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If you build a great product or service, people will talk about it. But it starts with having something that’s worth talking about.
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The human brain is an incredible pattern-matching machine.
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One of the things that gets me up in the morning is knowing that customer expectations are always rising, and I find that very exciting.
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Will you be clever at the expense of others, or will you be kind?
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Obsess about customers, not competitors.
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The Net is pretty cool, but the physical world is the best medium ever.
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We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and thy’re the reason we’re successful: Put the customer first. Invent. And be patient.
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Entrepreneurs must be willing to be misunderstood for long periods of time.
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Percentage margins don’t matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that.
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If you have a business model that relies on customers being misinformed, you better start working on changing your business model.
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The great thing about fact-based decisions is that they overrule the hierarchy.
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I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.
JEFF BEZOS