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Cleverness is a gift, kindness is a choice.

Jeff Bezos

Teachers, who are really good create that environment where you can be very satisfied by the process of learning.
JEFF BEZOZ

Creation Environment Learning Process Satisfaction Teacher
Where you are going to spend your time and your energy is one of the most important decisions you get to make in life.
JEFF BEZOZ

Decision Energy Inspirational Life Time
E-mail has some magical ability to turn off the politeness gene in a human being.
JEFF BEZOZ

Ability Business Human Internet Magic Polite
It’s time to go back to the Moon, this time to stay.
JEFF BEZOZ

Moon Stay Time
We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.
JEFF BEZOZ

Business Customer Experience Guest Invitation Party
If you don’t understand the details of your business you are going to fail.
JEFF BEZOZ

Business Detail Failure Going Understand
Any business plan won’t survive its first encounter with reality. The reality will always be different. It will never be the plan.
JEFF BEZOS

Business Different Encounter Failure Planning Reality Success Survive
Maintain a firm grasp of the obvious at all times.
JEFF BEZOZ

Business Firm Grasp Obvious Time
What we need to do is always lean into the future; when the world changes around you and when it changes against you – what used to be a tail wind is now a head wind – you have to lean into that and figure out what to do because complaining isn’t a strategy.
JEFF BEZOS

Against Business Change Complain Future Strategy World
The Net is pretty cool, but the physical world is the best medium ever.
JEFF BEZOZ

Cool Internet Physical Pretty World
A company shouldn’t get addicted to being shiny, because shiny doesn’t last.
JEFF BEZOZ

Addiction Business Company Shine
There’ll always be serendipity involved in discovery.
JEFF BEZOS

Business Discover Involvement
If you have a business model that relies on customers being misinformed, you better start working on changing your business model.
JEFF BEZOZ

Business Change Customer Misfortune Start Work
Your brand is formed primarily, not by what your company says about itself, but what the company does.
JEFF BEZOZ

Brand Business Company
Go to bed early and wake up early. The morning hours are good.
JEFF BEZOZ

Bed Early Goodness Inspirational Morning Positive Wake Up
Entrepreneurs must be willing to be misunderstood for long periods of time.
JEFF BEZOZ

Business Entrepreneur Misunderstanding Time
One of the things that gets me up in the morning is knowing that customer expectations are always rising, and I find that very exciting.
JEFF BEZOS

Business Customer Entrepreneur Excitement Expectation Finding Morning Rise
Invention requires a long-term willingness to be misunderstood.
JEFF BEZOZ

Invention Misunderstanding Requirement
Our success at Amazon is a function of how many experiments we do per year, per month, per week, per day.
JEFF BEZOZ

Experiment Failure Function Success
If you want to be inventive, you have to be willing to fail.
JEFF BEZOS

Business Creation Failure Want
We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and thy’re the reason we’re successful: Put the customer first. Invent. And be patient.
JEFF BEZOS

Business Customer Ideas Invention Patience Reason Stuck Success
We got to talk about how lucky we are to have such amazing parents. They’ve always been and still are role models and mentors for us.
JEFF BEZOZ

Amazing Gratitude Lucky Mentor Parents Role Model
If you double the number of experiments you do per year you’re going to double your inventiveness.
JEFF BEZOZ

Business Dedication Experiment Motivational Number Success
If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young.
JEFF BEZOZ

Business Customer Eventually Forever Irrelevant Need Young
I knew that if I failed I wouldn’t regret that, but I knew the one thing I might regret is not trying.
JEFF BEZOS

Business Failure Motivational Regret Success
One of the huge mistakes people make is that they try to force an interest on themselves. You don’t choose your passions; your passions choose you.
JEFF BEZOZ

Choose Force Interest Mistake Passion People Try
Everything you are comes from your choices.
JEFF BEZOS

Choice Come Healing Life One Liner Past

Cleverness is a gift, kindness is a choice.

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Cleverness is a gift, kindness is a choice.

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