Position yourself with something that captures your curiosity, something that you’re missionary about.
JEFF BEZOZYou know, we love stories and we love narrative; we love to get lost in an author’s world.
More Jeff Bezos Quotes
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There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.
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E-mail has some magical ability to turn off the politeness gene in a human being.
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It is very difficult to get people to focus on the most important things when you’re in boom times.
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People who are right most of the time are people who change their minds often.
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Your brand is what other people say about you when you’re not in the room.
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If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.
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Life’s too short to hang out with people who aren’t resourceful.
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I’d rather interview 50 people and not hire anyone than hire the wrong person.
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If you’re truly obsessed over customers, it’ll cover a lot of errors.
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I don’t want to use my creative energy on somebody else’s user interface.
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You have to use your judgment. In cases like that, we say, ‘let’s be simple minded. We know this is a feature that’s good for customers. Let’s do it.
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We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.
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If you never want to be criticized, for goodness sake don’t do anything new.
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If you want to be inventive, you have to be willing to fail.
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Cultures aren’t so much planned as they evolve from that early set of people.
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We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.
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Our point of view is we will sell more if we help people make purchasing decisions.
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The human brain is an incredible pattern-matching machine.
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Market leadership can translate directly to higher revenue, higher profitability, greater capital velocity and correspondingly stronger returns on invested capital.
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I think if people read more, that is a better world.
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If you only do things where you know the answer in advance, your company goes away.
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Every new thing creates two new questions and two new opportunities.
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Everything you are comes from your choices.
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We are our choices. Build yourself a great story.
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Though we are optimistic, we must remain vigilant and maintain a sense of urgency.
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Failure comes part and parcel with invention. It’s not optional.
JEFF BEZOZ