In the end, we are our choices.
JEFF BEZOZMy view is there’s no bad time to innovate.
More Jeff Bezos Quotes
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One of the things that gets me up in the morning is knowing that customer expectations are always rising, and I find that very exciting.
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Your brand is what other people say about you when you’re not in the room.
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It is very difficult to get people to focus on the most important things when you’re in boom times.
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To get something new done you have to be stubborn and focused, to the point that others might find unreasonable.
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The Net is pretty cool, but the physical world is the best medium ever.
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If you think about the long term then you can really make good life decisions that you won’t regret later.
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It’s time to go back to the Moon, this time to stay.
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Determine what your customers need, and work backwards.
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If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.
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Market leadership can translate directly to higher revenue, higher profitability, greater capital velocity and correspondingly stronger returns on invested capital.
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Any business plan won’t survive its first encounter with reality. The reality will always be different. It will never be the plan.
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We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and thy’re the reason we’re successful: Put the customer first. Invent. And be patient.
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It’s harder to be kind than clever.
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Our point of view is we will sell more if we help people make purchasing decisions.
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Percentage margins don’t matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that.
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Position yourself with something that captures your curiosity, something that you’re missionary about.
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E-mail has some magical ability to turn off the politeness gene in a human being.
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We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.
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If we think long term, we can accomplish things that we couldn’t otherwise accomplish.
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If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.
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If you want to be inventive, you have to be willing to fail.
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A company shouldn’t get addicted to being shiny, because shiny doesn’t last.
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People who are right most of the time are people who change their minds often.
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You have to use your judgment. In cases like that, we say, ‘let’s be simple minded. We know this is a feature that’s good for customers. Let’s do it.
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The three most important things in retail are location, location, location. The three most important things for our consumer business are technology, technology, technology.
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It’s hard to find things that won’t sell online.
JEFF BEZOZ