Any business plan won’t survive its first encounter with reality. The reality will always be different. It will never be the plan.
JEFF BEZOSI think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.
More Jeff Bezos Quotes
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I don’t want to use my creative energy on somebody else’s user interface.
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Cleverness is a gift, kindness is a choice.
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If you only do things where you know the answer in advance, your company goes away.
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Every new thing creates two new questions and two new opportunities.
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People who are right most of the time are people who change their minds often.
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It’s not an experiment if you know it’s going to work.
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I think if people read more, that is a better world.
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One of the things that gets me up in the morning is knowing that customer expectations are always rising, and I find that very exciting.
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If you decide that you’re going to do only the things you know are going to work, you’re going to leave a lot of opportunity on the table.
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Complaining is not a strategy.You have to work with the world as you find it, not as you would have it be.
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Work hard, have fun and make history.
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The book is not really the container for the book. The book itself is the narrative. It’s the thing that people create.
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In the end, we are our choices.
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Invention requires a long-term willingness to be misunderstood.
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There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.
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A company shouldn’t get addicted to being shiny, because shiny doesn’t last.
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It’s time to go back to the Moon, this time to stay.
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Focusing on the customer makes a company more resilient.
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Do something you’re very passionate about, and don’t try to chase what is kind of the “hot passion” of the day.
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We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and thy’re the reason we’re successful: Put the customer first. Invent. And be patient.
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If you want to be inventive, you have to be willing to fail.
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If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.
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You know, we love stories and we love narrative; we love to get lost in an author’s world.
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Maintain a firm grasp of the obvious at all times.
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The pain and emotional trauma caused by the racism and violence we are witnessing toward the black community has a long reach.
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If you never want to be criticized, for goodness sake don’t do anything new.
JEFF BEZOZ