Any business plan won’t survive its first encounter with reality. The reality will always be different. It will never be the plan.
JEFF BEZOSI think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.
More Jeff Bezos Quotes
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In the end, we are our choices.
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Maintain a firm grasp of the obvious at all times.
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You have to use your judgment. In cases like that, we say, ‘let’s be simple minded. We know this is a feature that’s good for customers. Let’s do it.
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To get something new done you have to be stubborn and focused, to the point that others might find unreasonable.
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Determine what your customers need, and work backwards.
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The Net is pretty cool, but the physical world is the best medium ever.
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If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young.
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Market leadership can translate directly to higher revenue, higher profitability, greater capital velocity and correspondingly stronger returns on invested capital.
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If you want to be inventive, you have to be willing to fail.
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In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.
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Everything you are comes from your choices.
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One of the things that gets me up in the morning is knowing that customer expectations are always rising, and I find that very exciting.
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The three most important things in retail are location, location, location. The three most important things for our consumer business are technology, technology, technology.
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Be proud of your choices, not your gifts.
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Every new thing creates two new questions and two new opportunities.
JEFF BEZOZ