If you don’t understand the details of your business you are going to fail.
JEFF BEZOZIf you want to be inventive, you have to be willing to fail.
More Jeff Bezos Quotes
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I try to spend my time on areas that I think are important for the future, and where I think I can add value.
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The pain and emotional trauma caused by the racism and violence we are witnessing toward the black community has a long reach.
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Failure comes part and parcel with invention. It’s not optional.
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Obsess about customers, not competitors.
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The book is not really the container for the book. The book itself is the narrative. It’s the thing that people create.
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A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
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The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?
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Complaining is not a strategy.You have to work with the world as you find it, not as you would have it be.
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In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.
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Our point of view is we will sell more if we help people make purchasing decisions.
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Cultures aren’t so much planned as they evolve from that early set of people.
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There’ll always be serendipity involved in discovery.
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Any business plan won’t survive its first encounter with reality. The reality will always be different. It will never be the plan.
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Every new thing creates two new questions and two new opportunities.
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What’s dangerous is not to evolve.
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You have to use your judgment. In cases like that, we say, ‘let’s be simple minded. We know this is a feature that’s good for customers. Let’s do it.
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People loved their horses, too. But you don’t keep riding your horse to work just because you love it.
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It’s not an experiment if you know it’s going to work.
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We got to talk about how lucky we are to have such amazing parents. They’ve always been and still are role models and mentors for us.
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Will you be clever at the expense of others, or will you be kind?
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Invention is by its very nature disruptive. If you want to be understood at all times, then don’t do anything new.
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There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.
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The three most important things in retail are location, location, location. The three most important things for our consumer business are technology, technology, technology.
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Our success at Amazon is a function of how many experiments we do per year, per month, per week, per day.
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Position yourself with something that captures your curiosity, something that you’re missionary about.
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Where you are going to spend your time and your energy is one of the most important decisions you get to make in life.
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