The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?
JEFF BEZOZOne of the things that gets me up in the morning is knowing that customer expectations are always rising, and I find that very exciting.
More Jeff Bezos Quotes
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Cleverness is a gift, kindness is a choice.
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We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and thy’re the reason we’re successful: Put the customer first. Invent. And be patient.
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E-mail has some magical ability to turn off the politeness gene in a human being.
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One of the things that gets me up in the morning is knowing that customer expectations are always rising, and I find that very exciting.
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Any business plan won’t survive its first encounter with reality. The reality will always be different. It will never be the plan.
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If you’re not stubborn, you’ll give up on experiments too soon. And if you’re not flexible, you’ll pound your head against the wall and you won’t see a different solution to a problem you’re trying to solve.
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If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.
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Invention requires a long-term willingness to be misunderstood.
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I think if people read more, that is a better world.
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If you only do things where you know the answer in advance, your company goes away.
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It’s not an experiment if you know it’s going to work.
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Your brand is what other people say about you when you’re not in the room.
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Our success at Amazon is a function of how many experiments we do per year, per month, per week, per day.
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Determine what your customers need, and work backwards.
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Our biggest cost is not power, or servers, or people. It’s lack of utilization. It dominates all other costs.
JEFF BEZOS