We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and thy’re the reason we’re successful: Put the customer first. Invent. And be patient.
JEFF BEZOSOne of the things that gets me up in the morning is knowing that customer expectations are always rising, and I find that very exciting.
More Jeff Bezos Quotes
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I don’t want to use my creative energy on somebody else’s user interface.
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If you build a great product or service, people will talk about it. But it starts with having something that’s worth talking about.
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Invention requires a long-term willingness to be misunderstood.
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I try to spend my time on areas that I think are important for the future, and where I think I can add value.
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We are stubborn on vision. We are flexible on details.
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One of the things that gets me up in the morning is knowing that customer expectations are always rising, and I find that very exciting.
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A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
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We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.
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Obsess about customers, not competitors.
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E-mail has some magical ability to turn off the politeness gene in a human being.
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I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.
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Our success at Amazon is a function of how many experiments we do per year, per month, per week, per day.
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Every new thing creates two new questions and two new opportunities.
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Will you be clever at the expense of others, or will you be kind?
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No business can continue to shrink. That can only go on for so long before irrelevancy sets in.
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My view is there’s no bad time to innovate.
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In the end, we are our choices.
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It’s harder to be kind than clever.
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It’s hard to find things that won’t sell online.
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It is very difficult to get people to focus on the most important things when you’re in boom times.
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The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?
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People who are right most of the time are people who change their minds often.
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If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.
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Life’s too short to hang out with people who aren’t resourceful.
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Our point of view is we will sell more if we help people make purchasing decisions.
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You know, we love stories and we love narrative; we love to get lost in an author’s world.
JEFF BEZOS