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Jeff Bezos Quote - Any business plan won’t survive its first encounter with reality. The reality will always be different. It will never be the plan.

Any business plan won’t survive its first encounter with reality. The reality will always be different. It will never be the plan.

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Business Different Encounter Failure Planning Reality Success Survive

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I’d rather interview 50 people and not hire anyone than hire the wrong person.
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We change our tools and then our tools change us.
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Failure comes part and parcel with invention. It’s not optional.
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Our biggest cost is not power, or servers, or people. It’s lack of utilization. It dominates all other costs.
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Life’s too short to hang out with people who aren’t resourceful.
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If you have a business model that relies on customers being misinformed, you better start working on changing your business model.
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If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young.
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Market leadership can translate directly to higher revenue, higher profitability, greater capital velocity and correspondingly stronger returns on invested capital.
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If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.
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I don’t buy stocks, I make stocks.
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The pain and emotional trauma caused by the racism and violence we are witnessing toward the black community has a long reach.
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Every new thing creates two new questions and two new opportunities.
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Your brand is formed primarily, not by what your company says about itself, but what the company does.
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I try to spend my time on areas that I think are important for the future, and where I think I can add value.
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Any business plan won’t survive its first encounter with reality. The reality will always be different. It will never be the plan.
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Business Different Encounter Failure Planning Reality Success Survive
Our success at Amazon is a function of how many experiments we do per year, per month, per week, per day.
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One of the things that gets me up in the morning is knowing that customer expectations are always rising, and I find that very exciting.
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It’s harder to be kind than clever.
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Cultures aren’t so much planned as they evolve from that early set of people.
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Obsess about customers, not competitors.
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What’s dangerous is not to evolve.
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The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works.
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If you think about the long term then you can really make good life decisions that you won’t regret later.
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No business can continue to shrink. That can only go on for so long before irrelevancy sets in.
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We are stubborn on vision. We are flexible on details.
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Invention requires a long-term willingness to be misunderstood.
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Though we are optimistic, we must remain vigilant and maintain a sense of urgency.
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