I think if people read more, that is a better world.
JEFF BEZOZYou know, we love stories and we love narrative; we love to get lost in an author’s world.
More Jeff Bezos Quotes
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A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
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Every new thing creates two new questions and two new opportunities.
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One of the things that gets me up in the morning is knowing that customer expectations are always rising, and I find that very exciting.
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One of the huge mistakes people make is that they try to force an interest on themselves. You don’t choose your passions; your passions choose you.
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Go to bed early and wake up early. The morning hours are good.
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We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.
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Advertising is the price you pay for unremakable thinking.
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Percentage margins don’t matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that.
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It is very difficult to get people to focus on the most important things when you’re in boom times.
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It’s hard to find things that won’t sell online.
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If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.
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Our biggest cost is not power, or servers, or people. It’s lack of utilization. It dominates all other costs.
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The human brain is an incredible pattern-matching machine.
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There’ll always be serendipity involved in discovery.
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To get something new done you have to be stubborn and focused, to the point that others might find unreasonable.
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The great thing about fact-based decisions is that they overrule the hierarchy.
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I’m going to go do this crazy thing. I’m going to start this company selling books online.
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Our success at Amazon is a function of how many experiments we do per year, per month, per week, per day.
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If you never want to be criticized, for goodness sake don’t do anything new.
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It’s not an experiment if you know it’s going to work.
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Though we are optimistic, we must remain vigilant and maintain a sense of urgency.
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We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and thy’re the reason we’re successful: Put the customer first. Invent. And be patient.
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Invention is by its very nature disruptive. If you want to be understood at all times, then don’t do anything new.
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Your brand is what other people say about you when you’re not in the room.
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The Net is pretty cool, but the physical world is the best medium ever.
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Where you are going to spend your time and your energy is one of the most important decisions you get to make in life.
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