People loved their horses, too. But you don’t keep riding your horse to work just because you love it.
JEFF BEZOZIf you’re not stubborn, you’ll give up on experiments too soon. And if you’re not flexible, you’ll pound your head against the wall and you won’t see a different solution to a problem you’re trying to solve.
More Jeff Bezos Quotes
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Your brand is formed primarily, not by what your company says about itself, but what the company does.
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If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.
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Entrepreneurs must be willing to be misunderstood for long periods of time.
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Everything you are comes from your choices.
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I try to spend my time on areas that I think are important for the future, and where I think I can add value.
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You know, we love stories and we love narrative; we love to get lost in an author’s world.
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Though we are optimistic, we must remain vigilant and maintain a sense of urgency.
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We are our choices. Build yourself a great story.
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People who are right most of the time are people who change their minds often.
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There’ll always be serendipity involved in discovery.
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If you’re truly obsessed over customers, it’ll cover a lot of errors.
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If you don’t understand the details of your business you are going to fail.
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We are stubborn on vision. We are flexible on details.
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I knew that if I failed I wouldn’t regret that, but I knew the one thing I might regret is not trying.
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A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
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If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.
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Cleverness is a gift, kindness is a choice.
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The three most important things in retail are location, location, location. The three most important things for our consumer business are technology, technology, technology.
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We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and thy’re the reason we’re successful: Put the customer first. Invent. And be patient.
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Work hard, have fun and make history.
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Market leadership can translate directly to higher revenue, higher profitability, greater capital velocity and correspondingly stronger returns on invested capital.
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Above all else, align with customers. Win when they win. Win only when they win.
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My view is there’s no bad time to innovate.
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There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.
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Be proud of your choices, not your gifts.
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Go to bed early and wake up early. The morning hours are good.
JEFF BEZOZ