In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.
JEFF BEZOZWill you be clever at the expense of others, or will you be kind?
More Jeff Bezos Quotes
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If we think long term, we can accomplish things that we couldn’t otherwise accomplish.
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You don’t want to negotiate the price of simple things you buy every day.
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The great thing about fact-based decisions is that they overrule the hierarchy.
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If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.
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You know, we love stories and we love narrative; we love to get lost in an author’s world.
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It’s not an experiment if you know it’s going to work.
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People loved their horses, too. But you don’t keep riding your horse to work just because you love it.
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We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.
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Entrepreneurs must be willing to be misunderstood for long periods of time.
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One of the things that gets me up in the morning is knowing that customer expectations are always rising, and I find that very exciting.
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The human brain is an incredible pattern-matching machine.
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What’s dangerous is not to evolve.
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Our success at Amazon is a function of how many experiments we do per year, per month, per week, per day.
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Life’s too short to hang out with people who aren’t resourceful.
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Any business plan won’t survive its first encounter with reality. The reality will always be different. It will never be the plan.
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If you build a great product or service, people will talk about it. But it starts with having something that’s worth talking about.
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Do something you’re very passionate about, and don’t try to chase what is kind of the “hot passion” of the day.
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We are our choices. Build yourself a great story.
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The three most important things in retail are location, location, location. The three most important things for our consumer business are technology, technology, technology.
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If you never want to be criticized, for goodness sake don’t do anything new.
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Failure comes part and parcel with invention. It’s not optional.
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We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.
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Position yourself with something that captures your curiosity, something that you’re missionary about.
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There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.
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No business can continue to shrink. That can only go on for so long before irrelevancy sets in.
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Above all else, align with customers. Win when they win. Win only when they win.
JEFF BEZOZ