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Jeff Bezos Quote - Our biggest cost is not power, or servers, or people. It’s lack of utilization. It dominates all other costs.

Our biggest cost is not power, or servers, or people. It’s lack of utilization. It dominates all other costs.

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Business Cost Dominate People Power Serve Utilization

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Maintain a firm grasp of the obvious at all times.
JEFF BEZOZ

Business Firm Grasp Obvious Time
I don’t want to use my creative energy on somebody else’s user interface.
JEFF BEZOZ

Business Creative Energy Entrepreneur Interface Want
The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?
JEFF BEZOZ

Business Entrepreneur Valid
Our success at Amazon is a function of how many experiments we do per year, per month, per week, per day.
JEFF BEZOZ

Experiment Failure Function Success
I try to spend my time on areas that I think are important for the future, and where I think I can add value.
JEFF BEZOZ

Business Future Important Spend Thinking Time Value
Where you are going to spend your time and your energy is one of the most important decisions you get to make in life.
JEFF BEZOZ

Decision Energy Inspirational Life Time
In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.
JEFF BEZOZ

Build Business Customer Devote Greatness Service Shout Time World
Invention is by its very nature disruptive. If you want to be understood at all times, then don’t do anything new.
JEFF BEZOZ

Business Invention Nature Time Understand Want
We got to talk about how lucky we are to have such amazing parents. They’ve always been and still are role models and mentors for us.
JEFF BEZOZ

Amazing Gratitude Lucky Mentor Parents Role Model
It’s time to go back to the Moon, this time to stay.
JEFF BEZOZ

Moon Stay Time
I don’t buy stocks, I make stocks.
JEFF BEZOZ

Business Entrepreneur Minimalism Product Stock
If you think about the long term then you can really make good life decisions that you won’t regret later.
JEFF BEZOZ

Business Decision Future Goodness Life Regret Thinking
The pain and emotional trauma caused by the racism and violence we are witnessing toward the black community has a long reach.
JEFF BEZOZ

Black Lives Matter Community Emotional Pain Racism Violence Witness
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
JEFF BEZOZ

Brand Business Company Hard Work Person Reputation Try
Above all else, align with customers. Win when they win. Win only when they win.
JEFF BEZOZ

Business Customer Satisfaction Win
One of the huge mistakes people make is that they try to force an interest on themselves. You don’t choose your passions; your passions choose you.
JEFF BEZOZ

Choose Force Interest Mistake Passion People Try
Complaining is not a strategy.You have to work with the world as you find it, not as you would have it be.
JEFF BEZOZ

Business Complain Finding Strategy Work World
The human brain is an incredible pattern-matching machine.
JEFF BEZOZ

Brain Human Intelligence Machine
What’s dangerous is not to evolve.
JEFF BEZOZ

Business DAngryous Evolve One Liner
I think if people read more, that is a better world.
JEFF BEZOZ

Book Inspirational People Reading Thinking World
Our biggest cost is not power, or servers, or people. It’s lack of utilization. It dominates all other costs.
JEFF BEZOS

Business Cost Dominate People Power Serve Utilization
Obsess about customers, not competitors.
JEFF BEZOS

Business Competitor Customer Obsess
Go to bed early and wake up early. The morning hours are good.
JEFF BEZOZ

Bed Early Goodness Inspirational Morning Positive Wake Up
The Net is pretty cool, but the physical world is the best medium ever.
JEFF BEZOZ

Cool Internet Physical Pretty World
People loved their horses, too. But you don’t keep riding your horse to work just because you love it.
JEFF BEZOZ

Business Horse Love People Ride Work
What we need to do is always lean into the future; when the world changes around you and when it changes against you – what used to be a tail wind is now a head wind – you have to lean into that and figure out what to do because complaining isn’t a strategy.
JEFF BEZOS

Against Business Change Complain Future Strategy World
The great thing about fact-based decisions is that they overrule the hierarchy.
JEFF BEZOZ

Business Decision Fact Hierarchy Rule

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