Maintain a firm grasp of the obvious at all times.
JEFF BEZOZOur biggest cost is not power, or servers, or people. It’s lack of utilization. It dominates all other costs.
More Jeff Bezos Quotes
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I don’t want to use my creative energy on somebody else’s user interface.
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The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?
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Our success at Amazon is a function of how many experiments we do per year, per month, per week, per day.
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I try to spend my time on areas that I think are important for the future, and where I think I can add value.
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Where you are going to spend your time and your energy is one of the most important decisions you get to make in life.
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In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.
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Invention is by its very nature disruptive. If you want to be understood at all times, then don’t do anything new.
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We got to talk about how lucky we are to have such amazing parents. They’ve always been and still are role models and mentors for us.
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It’s time to go back to the Moon, this time to stay.
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I don’t buy stocks, I make stocks.
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If you think about the long term then you can really make good life decisions that you won’t regret later.
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The pain and emotional trauma caused by the racism and violence we are witnessing toward the black community has a long reach.
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A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
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Above all else, align with customers. Win when they win. Win only when they win.
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One of the huge mistakes people make is that they try to force an interest on themselves. You don’t choose your passions; your passions choose you.
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Complaining is not a strategy.You have to work with the world as you find it, not as you would have it be.
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The human brain is an incredible pattern-matching machine.
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What’s dangerous is not to evolve.
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I think if people read more, that is a better world.
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Our biggest cost is not power, or servers, or people. It’s lack of utilization. It dominates all other costs.
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Obsess about customers, not competitors.
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Go to bed early and wake up early. The morning hours are good.
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The Net is pretty cool, but the physical world is the best medium ever.
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People loved their horses, too. But you don’t keep riding your horse to work just because you love it.
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What we need to do is always lean into the future; when the world changes around you and when it changes against you – what used to be a tail wind is now a head wind – you have to lean into that and figure out what to do because complaining isn’t a strategy.
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The great thing about fact-based decisions is that they overrule the hierarchy.
JEFF BEZOZ