“Whatever you are thinking, think bigger.”

There’s a big difference between motivation and inspiration: Inspire through values and motivation takes care of itself.

Money alone isn’t enough to bring happiness… happiness is when you’re actually truly ok with losing everything you have.

The problem when someone feels burned out, bored, unchallenged, or stifled by their work is not the job itself but rather the environment and playground rules given to them to do the job at hand.

Customer service shouldn’t just be A department, it should be the entire company.

We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.

Don’t play games that you don’t understand, even if you see lots of other people making money from them.

The ultimate definition of success is: you could lose everything that you have and truly be okay with it. Your happiness isn’t based on external factors.

If you’re focused on the friendship as its own reward, serendipitous stuff just happens. I know that sounds weird, but I can tell you for our 12 years of existence, it’s actually how a lot of stuff happens.

Our belief is that if you get the culture right, most of the other stuff, like great customer service, or building a great long-term brand or empowering passionate employees and customers, will happen on its own.

Good businesses generate missions to drive their profits. Great businesses generate profits to drive their missions.

Our customers call and e-mail us to say that’s how it feels when a Zappos box arrives. And that’s how we view this company.

Open, honest communication is the best foundation for any relationship, but remember that at the end of the day it’s not what you say or what you do, but how you make people feel that matters the most.

I believe that there’s something interesting about anyone and everyone – you just have to figure out what that something is.

Hopefully 10 years from now people won’t even realize we started out selling shoes. They will just think about Zappos as a place to get the best customer service.

Never accept or be too comfortable with the status quo, because the companies that get into trouble are historically the ones that aren’t able to adapt to change and respond quickly enough.

To never forget that the most important thing in life is the quality of life we lead.

I believe that the biggest problem that humanity faces is an ego sensitivity to finding out whether one is right or wrong and identifying what one’s strengths and weaknesses are.

The biggest difference between Jesus Christ and ethical and moral teachers who have been deified by man. Is that these moralists came to make bad people good. Jesus came to make dead people live!

No matter what size I am I love performing no matter how big or little I am! I feel good.

Put on a sweater and really great sneakers with a big scarf, and you’ll look so stylish. For me, they are an everyday essential.

The more you lose yourself in something bigger than yourself, the more energy you will have.

If God is your partner, make your plans BIG!

If you started in New York you were dealing with the biggest guys in the world. You’re dealing with Charlie Parker and all the big bands and everything. We got more experience working in Seattle.

I’m so glad we found each other in this great big mess.