“I thought about how easily we are all brainwashed by our society and culture to stop thinking and just assume by default that more money equals more success and more happiness, when ultimately happiness is really just about enjoying life.”

Get the culture right, and everything else just falls into place.

Help inspire people to realize they are capable of changing the world.

Every employee can affect your company’s brand, not just the front-line employees that are paid to talk to your customers.

Have fun. The game is a lot more enjoyable when you’re trying to do more than just make money.

Without conscious and deliberate effort, inertia always wins.

I think everyone should get a little exposure to computer science because it really forces you to think in a slightly different way, and it’s a skill that you can apply in life in general, whether you end up in computer science or not.

What’s the best way to build a brand for the long term? In a word: culture.

Your brand is your culture.

Be true to yourself. If you follow that principle, a lot of decisions are actually pretty easy.

For me, my role is about unleashing what people already have inside them that is maybe suppressed in most work environments.

Business is all about learning to balance the short-term, medium-term and long-term and I think it’s when things are going well it covers up a lot of mistakes and bad decisions because you’re growing so quickly.

If someone is self-aware, then they can always continue to grow. If they’re not self-aware, I think it’s harder for them to evolve or adapt beyond who they already are.

Most companies are very quick to hire and slow to fire, when really it should be the other way around.

Your culture is your brand.

SEO expertise is a core need for today’s online businesses.

A bigger business is like a cruise ship: There are lots of amenities and you can go a lot further, but it’s harder to turn quickly.

The great masses of the people will more easily fall victims to a big lie than to a small one.

Under conditions of tyranny it is far easier to act than to think.

Life becomes easier and more beautiful when we can see the good in other people.

Death is the easiest of all things after it, and the hardest of all things before it.

Good works, because they must be forgotten instantly, can never become part of the world; they come and go,leaving no trace. They truly are not of this world.

Tools and instruments which can ease the effort of labor considerably are themselves not a product of labor but of work; they do not belong in the process of consumption but are part and parcel of the world of use objects.

I hate luxury. I exercise moderation, It will be easy to forget your vision and purpose one you have fine clothes, fast horses and beautiful women. [In which case], you will be no better than a slave, and you will surely lose everything.

It was easier for me to think of a world without a creator than of a creator burdened with all the contradictions in the world.