“Chase the vision, not the money, the money will end up following you.”

A great brand is a story that never stops unfolding.

Just figure out what your personal values are then just make those the corporate values.

I view my role more as trying to set up an environment where the personalities, creativity and individuality of all the different employees come out and can shine.

The brand is just a lagging indicator of a company’s culture.

Ask yourself: would you be comfortable printing everything your employees, customers & partners have to say about your culture?

Zappos is a customer service company that just happens to sell shoes.

Inspire other communities and cities to reinvent themselves.

The best leaders are servant leaders – they serve those they lead.

The best businesses are really ones that can combine passion, profits, and purpose.

If I was going to go into an office I wanted it to be with people I would choose to be around even if we didn’t have to work together and so that was one of the major reasons why I decided out of all the different companies we invested in to work with Zappos.

Things are never as bad or as good as they seem.

I made a list of the happiest periods of my life & I realized that none of them involve money.

I think the most important thing is just if you hire people whose personal values match the corporate core values – and not just the stated ones.

Twitter is like hugging. Just because it’s hard to measure the return on investment doesn’t mean there isn’t value there.

It doesn’t cost anything to say hi when you pass someone else in the hallway, whereas, most corporations if you pass you avoid eye contact.

Get the culture right, and everything else just falls into place.

I’m not sure if he’ll end up as the permanent guitar player, but he’s the type of guy who can kind of step in and play anything.

We ought to consider the end in everything.

I go home at the end of the day and I rarely talk about what I did that day.

The years go by one after the other; time slips past us with out our being aware of it; we grow old like ordinary men and we shall end like them.

It’s not just the end of a chicken leg, it really is – imagine the cartilage of game meat.

Arguments are often like melodramas – they have a predictable beginning, middle, and end.

To one end let us aim our thoughts, and to one end let us aim our souls. Hail, dawn of liberty, behind thee is the redeeming sun.

Terrific. Now to win a larceny trial all we have to do is prove how the universe ends.