“It doesn’t cost anything to say hi when you pass someone else in the hallway, whereas, most corporations if you pass you avoid eye contact.”

A great brand is a story that never stops unfolding.

Just figure out what your personal values are then just make those the corporate values.

I view my role more as trying to set up an environment where the personalities, creativity and individuality of all the different employees come out and can shine.

The brand is just a lagging indicator of a company’s culture.

Ask yourself: would you be comfortable printing everything your employees, customers & partners have to say about your culture?

Zappos is a customer service company that just happens to sell shoes.

Inspire other communities and cities to reinvent themselves.

The best leaders are servant leaders – they serve those they lead.

The best businesses are really ones that can combine passion, profits, and purpose.

If I was going to go into an office I wanted it to be with people I would choose to be around even if we didn’t have to work together and so that was one of the major reasons why I decided out of all the different companies we invested in to work with Zappos.

Things are never as bad or as good as they seem.

I made a list of the happiest periods of my life & I realized that none of them involve money.

I think the most important thing is just if you hire people whose personal values match the corporate core values – and not just the stated ones.

Twitter is like hugging. Just because it’s hard to measure the return on investment doesn’t mean there isn’t value there.

Get the culture right, and everything else just falls into place.

Help inspire people to realize they are capable of changing the world.

I’ve told you the four thunderstorms – disappointment, frustration, unfairness and isolation. You cannot avoid them, as like the monsoon they will come into your life at regular intervals. You just need to keep the raincoat handy to not let the spark die.

A person who has been punished is not thereby simply less inclined to behave in a given way; at best, he learns how to avoid punishment.

When we are in doubt whether an action is good or bad, abstain from it.

If there is anything good about nobility it is that it enforces the necessity of avoiding degeneracy.

Avoiding the temptation to sin and being patient upon that, is greater than being patient whilst being afflicted with trials.

As far as you can avoid it, do not give grief to anyone. Never inflict your rage on another. If you hope for eternal rest, feel the pain yourself; but don’t hurt others.

Temptations, of course, cannot be avoided, but because we cannot prevent the birds from flying over our heads, there is no need that we should let them nest in our hair.

I don’t try to describe the future. I try to prevent it.