“Be true to yourself. If you follow that principle, a lot of decisions are actually pretty easy.”

Open, honest communication is the best foundation for any relationship, but remember that at the end of the day it’s not what you say or what you do, but how you make people feel that matters the most.

I believe that there’s something interesting about anyone and everyone – you just have to figure out what that something is.

Hopefully 10 years from now people won’t even realize we started out selling shoes. They will just think about Zappos as a place to get the best customer service.

Never accept or be too comfortable with the status quo, because the companies that get into trouble are historically the ones that aren’t able to adapt to change and respond quickly enough.

To never forget that the most important thing in life is the quality of life we lead.

Success is getting to a point where you’d be truly OK with losing everything you have and starting over.

Happiness is really just about four things: perceived control, perceived progress, connectedness (number and depth of your relationships), and vision/meaning (being part of something bigger than yourself).

I thought about how easily we are all brainwashed by our society and culture to stop thinking and just assume by default that more money equals more success and more happiness, when ultimately happiness is really just about enjoying life.

Chase the vision, not the money, the money will end up following you.

Help shape the stories that people are telling about you.

If there are too many competitors, even if you’re the best it’s a lot harder to win.

Businesses often forget about the culture, and ultimately, they suffer for it because you can’t deliver good service from unhappy employees.

I’d rather spend money on things that improve the customer experience than on marketing.

Whatever you’re thinking, think bigger.

For individuals, character is destiny. For organizations, culture is destiny.

We asked ourselves what we wanted this company to stand for. We didn’t want to just sell shoes. I wasn’t even into shoes – but I was passionate about customer service.

There are 86,400 seconds in a day. It’s up to you to decide what to do with them.

I decided to do something I’ve been wanting to do for a long time – go get a chef and a nutritionist – and I brought them on board.

I strongly believe that appearance is important, as it’s the first impression you get, but that is definitely not the deciding factor.

Wait, I’m deciding to be my own individual self. And it looks nothing like what anyone else is doing.

My approach to acting now is so different — I’m fearless because I have nothing to lose. Before [children] my identity was wrapped up in every decision — now, I don’t care.

Even if we all want you here, you don’t belong until you decide you do.

What the hell kind of man decides to dress up as a bat and run around the city? There’s got to be something a little bit loose in there.

When deciding between two competing theories, always go with the one that doesn’t involve a magic spell.