“Envision, create, and believe in your own universe, and the universe will form around you.”

Don’t play games that you don’t understand, even if you see lots of other people making money from them.

The ultimate definition of success is: you could lose everything that you have and truly be okay with it. Your happiness isn’t based on external factors.

If you’re focused on the friendship as its own reward, serendipitous stuff just happens. I know that sounds weird, but I can tell you for our 12 years of existence, it’s actually how a lot of stuff happens.

Our belief is that if you get the culture right, most of the other stuff, like great customer service, or building a great long-term brand or empowering passionate employees and customers, will happen on its own.

Good businesses generate missions to drive their profits. Great businesses generate profits to drive their missions.

Our customers call and e-mail us to say that’s how it feels when a Zappos box arrives. And that’s how we view this company.

Open, honest communication is the best foundation for any relationship, but remember that at the end of the day it’s not what you say or what you do, but how you make people feel that matters the most.

I believe that there’s something interesting about anyone and everyone – you just have to figure out what that something is.

Hopefully 10 years from now people won’t even realize we started out selling shoes. They will just think about Zappos as a place to get the best customer service.

Never accept or be too comfortable with the status quo, because the companies that get into trouble are historically the ones that aren’t able to adapt to change and respond quickly enough.

To never forget that the most important thing in life is the quality of life we lead.

Success is getting to a point where you’d be truly OK with losing everything you have and starting over.

Happiness is really just about four things: perceived control, perceived progress, connectedness (number and depth of your relationships), and vision/meaning (being part of something bigger than yourself).

I thought about how easily we are all brainwashed by our society and culture to stop thinking and just assume by default that more money equals more success and more happiness, when ultimately happiness is really just about enjoying life.

Chase the vision, not the money, the money will end up following you.

Help shape the stories that people are telling about you.

He who believes is strong; he who doubts is weak. Strong convictions precede great actions.

We can believe in the future and work to achieve it and preserve it, or we can whirl blindly on, behaving as if one day there will be no children to inherit our legacy. The choice is ours; the earth is in balance.

I still believe in a place called Hope.

It’s one thing to lie to ourselves. It’s another thing to believe it.

I believe in an America where millions of Americans believe in an America that’s the America millions of Americans believe in. That’s the America I love.

Whatever your problem, no matter how difficult, you can release spiritual power sufficient to solve your problem. The secret is–pray and believe.

I’ve seen the ticket, and I still can’t believe it. When I see the money, I hope I don’t hit the floor.

Believe there are no limits but the sky.