“Our belief is that if you get the culture right, most of the other stuff, like great customer service, or building a great long-term brand or empowering passionate employees and customers, will happen on its own.”

I view my role more as trying to set up an environment where the personalities, creativity and individuality of all the different employees come out and can shine.

The brand is just a lagging indicator of a company’s culture.

Ask yourself: would you be comfortable printing everything your employees, customers & partners have to say about your culture?

Zappos is a customer service company that just happens to sell shoes.

Inspire other communities and cities to reinvent themselves.

The best leaders are servant leaders – they serve those they lead.

The best businesses are really ones that can combine passion, profits, and purpose.

If I was going to go into an office I wanted it to be with people I would choose to be around even if we didn’t have to work together and so that was one of the major reasons why I decided out of all the different companies we invested in to work with Zappos.

Things are never as bad or as good as they seem.

I made a list of the happiest periods of my life & I realized that none of them involve money.

I think the most important thing is just if you hire people whose personal values match the corporate core values – and not just the stated ones.

Twitter is like hugging. Just because it’s hard to measure the return on investment doesn’t mean there isn’t value there.

It doesn’t cost anything to say hi when you pass someone else in the hallway, whereas, most corporations if you pass you avoid eye contact.

Get the culture right, and everything else just falls into place.

Help inspire people to realize they are capable of changing the world.

Every employee can affect your company’s brand, not just the front-line employees that are paid to talk to your customers.

A true opium of the people is a belief in nothingness after death.

A true opium of the people is a belief in nothingness after death – the huge solace of thinking that for our betrayals, greed, cowardice, murders we are not going to be judged.

It is certain my belief gains quite infinitely the very moment I can convince another mind thereof.

The issue is that if you hold onto the resentment against yourself, you’re just going to recreate that destructive pattern in different forms because unconsciously it’s still a belief system that limits you.

There are occasions when the general belief of the people, even though it be groundless, works its effect as sure as truth itself.

I believe that everyone, regardless of their beliefs, deserves the dignity of being called by their name.

It’s OK to have beliefs, just don’t believe in them.

I know there will be no more tears in heaven.