“Don’t be cocky. Don’t be flashy. There’s always someone better than you.”

There’s a big difference between motivation and inspiration: Inspire through values and motivation takes care of itself.

Money alone isn’t enough to bring happiness… happiness is when you’re actually truly ok with losing everything you have.

The problem when someone feels burned out, bored, unchallenged, or stifled by their work is not the job itself but rather the environment and playground rules given to them to do the job at hand.

Customer service shouldn’t just be A department, it should be the entire company.

We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.

Whatever you are thinking, think bigger.

Don’t play games that you don’t understand, even if you see lots of other people making money from them.

The ultimate definition of success is: you could lose everything that you have and truly be okay with it. Your happiness isn’t based on external factors.

If you’re focused on the friendship as its own reward, serendipitous stuff just happens. I know that sounds weird, but I can tell you for our 12 years of existence, it’s actually how a lot of stuff happens.

Our belief is that if you get the culture right, most of the other stuff, like great customer service, or building a great long-term brand or empowering passionate employees and customers, will happen on its own.

Good businesses generate missions to drive their profits. Great businesses generate profits to drive their missions.

Our customers call and e-mail us to say that’s how it feels when a Zappos box arrives. And that’s how we view this company.

Open, honest communication is the best foundation for any relationship, but remember that at the end of the day it’s not what you say or what you do, but how you make people feel that matters the most.

I believe that there’s something interesting about anyone and everyone – you just have to figure out what that something is.

Hopefully 10 years from now people won’t even realize we started out selling shoes. They will just think about Zappos as a place to get the best customer service.

Never accept or be too comfortable with the status quo, because the companies that get into trouble are historically the ones that aren’t able to adapt to change and respond quickly enough.

You don’t hire for skills, you hire for attitude. You can always teach skills.

I always like to look on the optimistic side of life.

You’re the one to set a new standard. You’re the one to defy the odds.

Personally, I’m always ready to learn, although I do not always like being taught.

I am a Woman Phenomenally. Phenomenal Woman, that’s me.

It is our attitude toward events, not events themselves, which we can control. Nothing is by its own nature calamitous, even death is terrible only if we fear it.

Don’t be like the rest of them, darling.

I am who I am and I have the need to be.