“Zappos is a customer service company that just happens to sell shoes.”

Open, honest communication is the best foundation for any relationship, but remember that at the end of the day it’s not what you say or what you do, but how you make people feel that matters the most.

I believe that there’s something interesting about anyone and everyone – you just have to figure out what that something is.

Hopefully 10 years from now people won’t even realize we started out selling shoes. They will just think about Zappos as a place to get the best customer service.

Never accept or be too comfortable with the status quo, because the companies that get into trouble are historically the ones that aren’t able to adapt to change and respond quickly enough.

To never forget that the most important thing in life is the quality of life we lead.

Success is getting to a point where you’d be truly OK with losing everything you have and starting over.

Happiness is really just about four things: perceived control, perceived progress, connectedness (number and depth of your relationships), and vision/meaning (being part of something bigger than yourself).

I thought about how easily we are all brainwashed by our society and culture to stop thinking and just assume by default that more money equals more success and more happiness, when ultimately happiness is really just about enjoying life.

Chase the vision, not the money, the money will end up following you.

Help shape the stories that people are telling about you.

If there are too many competitors, even if you’re the best it’s a lot harder to win.

Businesses often forget about the culture, and ultimately, they suffer for it because you can’t deliver good service from unhappy employees.

I’d rather spend money on things that improve the customer experience than on marketing.

Whatever you’re thinking, think bigger.

For individuals, character is destiny. For organizations, culture is destiny.

We asked ourselves what we wanted this company to stand for. We didn’t want to just sell shoes. I wasn’t even into shoes – but I was passionate about customer service.

The only corporate social responsibility a company has is to maximize its profits.

We’re focused on doing one thing incredibly well. If you look at other companies, all of these companies are doing a lot of different things but we’re still, as we grow, doing exactly one thing.

Physicians are in general the most amiable companions and the best friends, as well as the most learned men I know.

I tell people in their careers, ‘Look for growth. Look for the teams that are growing quickly. Look for the companies that are doing well. Look for a place where you feel that you can have a lot of impact.’

A truly equal world would be one where women ran half our countries and companies and men ran half our homes.

When you’re more valuable, the people around you will do more to make it work.

Brushing teeth swallowing held back tears, this is not how we are supposed to be.

Most companies spend all their time looking for another management concept and very little time following up the one they have just taught their managers.