“A brand is simply trust.”

My favorite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time.

Your time is limited, so don’t waste it living someone else’s life.

Life is about creating and living experiences that are worth sharing.

The real art is knowing what to leave out, not what to put in.

Do not try to do everything. Do one thing well.

You have to trust in something–your gut, destiny, life, karma, whatever.

The day I was born songs were on records, phones were tied down, computers needed rooms and the web was fiction. Change the world. You can.

Design is not just what it looks like and feels like. Design is how it works.

Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple.

Details matter, it’s worth waiting to get it right.

Details matter, it’s worth waiting to get it right.

Don’t just live a life; build one.

The only way to be truly satisfied is to do what you believe is great work

If you haven’t found it yet, keep looking.

You can’t win on innovation unless you have a way to communicate it to customers.

We’ve got to make the small things unforgettable.

Building a brand may be more important than building a business.

Labor in the white skin can never free itself as long as labor in the black skin is branded.

I wanted to have a global company, so I chose a global name.

A brand is two words: the ‘Promise’ you telegraph, and the ‘Experience’ you deliver.

We really care about our brand. We really want it to stand for high quality. We want people to be excited about it, for it to be fun.

If you sell what you do, you’re a vendor. If you sell why you do it, you’re a brand.

Your business, and your brand must first let people know what you care about and that you care about them.

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.