Design is not just what it looks like and feels like. Design is how it works.
STEVE JOBSDesign is not just what it looks like and feels like. Design is how it works.
More Steve Jobs Quotes
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The mark of an innovative company is not only that it comes up with new ideas first, but also that it knows how to leapfrog when it finds itself behind.
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Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple.
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If you are working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you.
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Stay hungry, stay foolish.
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Never settle for average.
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I would trade all of my technology for an afternoon with Socrates.
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Deciding what not to do is as important as deciding what to do.
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My favorite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time.
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You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.
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People don’t know what they want until you show it to them. That’s why I never rely on marketing research. Our task is to read things that are not yet on the page.
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Innovation is the only way to win.
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Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
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I want to put a ding in the universe.
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You can’t look at the competition and say you’re going to do it better. You have to look at the competition and say you’re going to do it differently.
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If you don’t cannibalize yourself, someone else will.
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It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.
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Management is about persuading people to do things they do not want to do, while leadership is about inspiring people to do things they never thought they could.
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Innovation is usually the result of connections of past experiences.
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Sometimes life is going to hit you in the head with a brick. Don’t lose faith.
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You can tell a lot about a person by who his or her heroes are.
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Great things in business are never done by one person, they’re done by a team of people.
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It takes a lot of hard work to make something simple.
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Believe things will work out.
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The hardest thing when you think about focusing. You think focusing is about saying “Yes.” No. Focusing is about saying “No.” And when you say “No,” you piss off people.
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Everybody in this country should learn how to program a computer, because it teaches you how to think.
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You go to your TV to turn your brain off. You go to the computer when you want to turn your brain on.
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