Your customers don’t care about you. They don’t care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
STEVE JOBSThe day I was born songs were on records, phones were tied down, computers needed rooms and the web was fiction. Change the world. You can.
More Steve Jobs Quotes
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You have to trust in something–your gut, destiny, life, karma, whatever.
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Each dream you leave behind is a part of your future that will no longer exist.
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Do not try to do everything. Do one thing well.
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People don’t know what they want until you show it to them. That’s why I never rely on marketing research. Our task is to read things that are not yet on the page.
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It’s rare that you see an artist in his 30s or 40s able to really contribute something amazing.
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We’re not going to be the first to this party, but we’re going to be the best.
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Your time is limited, so don’t waste it living someone else’s life.
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Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple.
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You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.
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In the first 30 years of your life, you make your habits. For the last 30 years of your life, your habits make you.
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Great things in business are never done by one person, they’re done by a team of people.
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The real art is knowing what to leave out, not what to put in.
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I would rather gamble on our vision than make a ‘me, too’ product.
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Learn continually – there’s always “one more thing” to learn!
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Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful, that’s what matters to me.
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