“None of us are as creative as all of us.”

You have to trust that the dots will somehow connect in your future.

Without passion, any rational person would give up!

It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.

If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.

Innovation distinguishes between a leader and a follower.

People don’t know what they want until you show it to them. That’s why I never rely on marketing research. Our task is to read things that are not yet on the page.

I don’t think of my life as a career. I do stuff. I respond to stuff. That’s not a career – it’s a life!

I’m as proud of what we don’t do as I am of what we do.

You can’t look at the competition and say you’re going to do it better. You have to look at the competition and say you’re going to do it differently.

Stay hungry, stay foolish.

Creativity comes from spontaneous meetings, from random discussions.

We have always been shameless about stealing great ideas.

Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful, that’s what matters to me.

I’m convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance.

I want to put a ding in the universe.

If you’re afraid of failing you won’t get very far.

You cannot change your destination overnight, but you can change your direction overnight.

A business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large.

Excellence at everything you can do can be achieved on if it is a habit.

Start wide, expand further, and never look back.

Only a fool never changes his mind.

The superior man understands what is right; the inferior man understands what will sell.

Always think, ‘what’s the worst that can happen’ and have some kind of strategy to deal with it.

The mark of an innovative company is not only that it comes up with new ideas first, but also that it knows how to leapfrog when it finds itself behind.