It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.
STEVE JOBSThe journey is the reward.
More Steve Jobs Quotes
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If you live each day as it was your last, someday you’ll most certainly be right
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Design is not just what it looks like and feels like. Design is how it works.
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The most powerful person in the world is the story teller. The storyteller sets the vision, values and agenda of an entire generation that is to come.
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We have always been shameless about stealing great ideas.
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Believe things will work out.
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Quality is more important than quantity. One home run is much better than two doubles.
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I don’t think of my life as a career. I do stuff. I respond to stuff. That’s not a career – it’s a life!
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Don’t just live a life; build one.
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Never settle for average.
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Everything is based on a simple rule: Quality is the best business plan, period.
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It’s not a faith in technology. It’s faith in people.
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My job is not to be easy on people. My job is to take these great people we have and to push them and make them even better.
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The real art is knowing what to leave out, not what to put in.
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Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
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Strategy is figuring out what not to do.
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