We don’t settle for anything less than excellence.
STEVE JOBSIf you don’t cannibalize yourself, someone else will.
More Steve Jobs Quotes
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Your customers don’t care about you. They don’t care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
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Deciding what not to do is as important as deciding what to do.
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The mark of an innovative company is not only that it comes up with new ideas first, but also that it knows how to leapfrog when it finds itself behind.
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That’s been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.
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Details matter, it’s worth waiting to get it right.
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Focus and simplicity – once you get there, you can move mountains.
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You go to your TV to turn your brain off. You go to the computer when you want to turn your brain on.
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None of us are as creative as all of us.
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The people who are crazy enough to think they can change the world are the ones who do.
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Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful, that’s what matters to me.
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Design is not just what it looks like and feels like. Design is how it works.
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My job is not to be easy on people. My job is to take these great people we have and to push them and make them even better.
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Innovation is the ability to see change as an opportunity – not a threat.
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If you live each day as it was your last, someday you’ll most certainly be right
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Your time is limited, so don’t waste it living someone else’s life.
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Creativity comes from spontaneous meetings, from random discussions.
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You are all over the map, figure out the top 5 things you want to focus on and get rid of the rest.
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Pursue your dreams and see the opportunities in life’s setbacks.
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Focusing is about saying No.
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You can tell a lot about a person by who his or her heroes are.
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The most precious resource we have is time.
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If you are working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you.
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You have to trust in something–your gut, destiny, life, karma, whatever.
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You can’t look at the competition and say you’re going to do it better. You have to look at the competition and say you’re going to do it differently.
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The best way to create value in the 21st century is to connect Creativity with Technology.
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If a user is having a problem, it’s our problem.
STEVE JOBS