If you haven’t found it yet, keep looking.
STEVE JOBSStrategy is figuring out what not to do.
More Steve Jobs Quotes
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Don’t just live a life; build one.
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The best innovation is sometimes the company, the way you organize the company.
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Creativity comes from spontaneous meetings, from random discussions.
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The people who are crazy enough to think they can change the world are the ones who do.
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The most precious resource we have is time.
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Focusing is all about saying no.
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You can tell a lot about a person by who his or her heroes are.
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Everybody in this country should learn how to program a computer, because it teaches you how to think.
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You have to trust that the dots will somehow connect in your future.
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I don’t think of my life as a career. I do stuff. I respond to stuff. That’s not a career – it’s a life!
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Most people never pick up the phone and call. Most people never ask, and that’s what separates the people who do things from the people who just dream about them.
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In the first 30 years of your life, you make your habits. For the last 30 years of your life, your habits make you.
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You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.
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Let’s go invent tomorrow.
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Never settle for average.
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Management is about persuading people to do things they do not want to do, while leadership is about inspiring people to do things they never thought they could.
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Innovation is the only way to win.
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If a user is having a problem, it’s our problem.
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Quality is more important than quantity. One home run is much better than two doubles.
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If you are working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you.
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It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.
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Manage the top line: your strategy, your people, and your products, and the bottom line will follow.
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If you don’t cannibalize yourself, someone else will.
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It’s not a faith in technology. It’s faith in people.
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My job is not to be easy on people. My job is to take these great people we have and to push them and make them even better.
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To go forward you have to leave something behind.
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