I would rather gamble on our vision than make a ‘me, too’ product.
STEVE JOBSIf a user is having a problem, it’s our problem.
More Steve Jobs Quotes
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Never settle for average.
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You can tell a lot about a person by who his or her heroes are.
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Strategy is figuring out what not to do.
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It’s rare that you see an artist in his 30s or 40s able to really contribute something amazing.
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Innovation is usually the result of connections of past experiences.
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People don’t know what they want until you show it to them. That’s why I never rely on marketing research. Our task is to read things that are not yet on the page.
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The only way to be truly satisfied is to do what you believe is great work
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You have to trust in something–your gut, destiny, life, karma, whatever.
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You go to your TV to turn your brain off. You go to the computer when you want to turn your brain on.
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Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
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Focusing is about saying No.
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Management is about persuading people to do things they do not want to do, while leadership is about inspiring people to do things they never thought they could.
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The most precious resource we have is time.
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Customers don’t measure you on how hard you tried, they measure you on what you deliver.
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I don’t think of my life as a career. I do stuff. I respond to stuff. That’s not a career – it’s a life!
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The people who are crazy enough to think they can change the world are the ones who do.
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Focusing is all about saying no.
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The mark of an innovative company is not only that it comes up with new ideas first, but also that it knows how to leapfrog when it finds itself behind.
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If a user is having a problem, it’s our problem.
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The most important decisions you make are not the things you do, but the things you decide not to do.
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If you define the problem correctly, you almost have the solution.
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Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.
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That’s been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.
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To go forward you have to leave something behind.
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The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.
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Focus and simplicity – once you get there, you can move mountains.
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