Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple.
STEVE JOBSIt’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.
More Steve Jobs Quotes
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You have to trust that the dots will somehow connect in your future.
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If you are working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you.
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Innovation is the ability to see change as an opportunity – not a threat.
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Great things in business are never done by one person, they’re done by a team of people.
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People don’t know what they want until you show it to them. That’s why I never rely on marketing research. Our task is to read things that are not yet on the page.
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You can tell a lot about a person by who his or her heroes are.
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The real art is knowing what to leave out, not what to put in.
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Innovation is usually the result of connections of past experiences.
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Strategy is figuring out what not to do.
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We’ve got to make the small things unforgettable.
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Don’t let the noise of others’ opinions drown out your own inner voice.
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If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.
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It’s better to be a pirate than to join the Navy.
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Details matter, it’s worth waiting to get it right.
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The hardest thing when you think about focusing. You think focusing is about saying “Yes.” No. Focusing is about saying “No.” And when you say “No,” you piss off people.
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If you live each day as it was your last, someday you’ll most certainly be right
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The only way to be truly satisfied is to do what you believe is great work
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We’re not going to be the first to this party, but we’re going to be the best.
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We don’t settle for anything less than excellence.
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You can’t look at the competition and say you’re going to do it better. You have to look at the competition and say you’re going to do it differently.
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Overnight success stories take a long time.
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I would trade all of my technology for an afternoon with Socrates.
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If you don’t cannibalize yourself, someone else will.
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In the first 30 years of your life, you make your habits. For the last 30 years of your life, your habits make you.
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I don’t think of my life as a career. I do stuff. I respond to stuff. That’s not a career – it’s a life!
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Your customers don’t care about you. They don’t care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
STEVE JOBS