“It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.”

Design is not just what it looks like and feels like. Design is how it works.

Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple.

Details matter, it’s worth waiting to get it right.

Details matter, it’s worth waiting to get it right.

Don’t just live a life; build one.

The only way to be truly satisfied is to do what you believe is great work

If you haven’t found it yet, keep looking.

You can’t win on innovation unless you have a way to communicate it to customers.

We’ve got to make the small things unforgettable.

It’s rare that you see an artist in his 30s or 40s able to really contribute something amazing.

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.

Most people never pick up the phone and call. Most people never ask, and that’s what separates the people who do things from the people who just dream about them.

Let’s go invent tomorrow.

To go forward you have to leave something behind.

If you live each day as it was your last, someday you’ll most certainly be right

Everybody in this country should learn how to program a computer, because it teaches you how to think.

Focus on your goals and dreams. Do the things that you can do. Things will happen that you can’t anticipate.

If you are working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you.

Businessmen go down with their businesses because they like the old way so well they cannot change.

The leaders who get the most out of their people are the leaders who care most about their people.

What the wise do in the beginning, fools do in the end.

I failed my way to success.

Keep moving forward and do what you have to do for you.

Ultimate excellence lies not in winning every battle, but in defeating the enemy without ever fighting.