“It’s rare that you see an artist in his 30s or 40s able to really contribute something amazing.”

It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.

Your customers don’t care about you. They don’t care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.

A brand is simply trust.

The most precious resource we have is time.

Innovation is usually the result of connections of past experiences.

If you don’t cannibalize yourself, someone else will.

Great things in business are never done by one person, they’re done by a team of people.

You go to your TV to turn your brain off. You go to the computer when you want to turn your brain on.

Innovation is the ability to see change as an opportunity – not a threat.

The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.

The most important decisions you make are not the things you do, but the things you decide not to do.

Manage the top line: your strategy, your people, and your products, and the bottom line will follow.

In the first 30 years of your life, you make your habits. For the last 30 years of your life, your habits make you.

Quality is more important than quantity. One home run is much better than two doubles.

Pursue your dreams and see the opportunities in life’s setbacks.

Intuition is a very powerful thing, more powerful than intellect.

As a big music fan, England is an amazing place to go.

You must forgive anyone who has done you dirty, and move on. Your personal life, career, and love life will be that much more amazing after.

Government leaders are amazing. So often it seems they are the last to know what the people want.

My mother is an amazing woman. Not only did she manage the entire household, she noticed a gift in each of her kids and instilled confidence in all of us that that gift would take us wherever we wanted to go.

The performance is silent. The readers hear the sounds of the words and the beat of the sentences only in their inner ear. Silent drummers on noiseless drums. An amazing performance in an amazing theater.

I’m not that good looking… nobody is that good looking. I have seen a lot of movie stars, and maybe four are amazing looking. The rest have a team of gay guys who make it happen.

I see that the greatest thing about getting older is how your judgment changes and how you come to understand the cycles of life. And you keep having these amazing flashes of understanding.

Apple has lost a visionary and creative genius, and the world has lost an amazing human being.